BeInCrypto 100 Institutional Awards Nomination: Nubank for Best Digital Assets Neobank
Digital asset neobanking is shifting from fundamental crypto entry to on a regular basis monetary utility. The strongest gamers are not simply letting customers purchase Bitcoin. They are including stablecoins, rewards, decrease charges, on-chain transfers, and card-linked monetary experiences inside apps that already serve mass-market customers.
Nubank is likely one of the clearest examples of that shift. The agency is nominated for Best Digital Assets Neobank on the BeInCrypto Institutional 100 Awards 2026.
| Company | Nu Holdings, NYSE: NU |
| Base | São Paulo, Brazil |
| Customers | 135M+ globally |
| Brazil prospects | 115M+ |
| Nubank Crypto customers | 7M+ |
| Crypto property supported | 29 digital property |
| Crypto merchandise | Buy/promote, USDC swaps, USDC rewards, Earn Crypto, on-chain transfers |
| 2026 crypto updates | Earn Crypto launch, charge reductions, Bitcoin Pizza Day zero-fee marketing campaign |
Nubank’s nomination displays the size and depth of Nubank Crypto inside one of many world’s largest digital banking platforms. Nu Holdings reported greater than 135 million prospects globally by March 2026, together with greater than 115 million in Brazil. Its exercise fee remained at 83%, displaying that the platform isn’t just massive however closely used.
That issues on this class as a result of crypto adoption inside a neobank is dependent upon distribution. Nubank already has the client base, app engagement, fee relationship, and monetary belief layer wanted to carry digital property into mainstream banking.
From Crypto Access to Crypto Utility
Nubank Crypto now serves greater than 7 million shoppers, permitting customers to purchase, promote, and retailer crypto straight contained in the Nubank app.
In March 2026, Nubank added a serious new layer with Earn Crypto, a staking-based characteristic contained in the Nu app. The product launched with Solana rewards at a promotional 6% fee for a restricted time, with entry increasing progressively to eligible shoppers and plans to help extra property later.
This moved Nubank Crypto past easy buy-and-sell entry. Users can now put idle digital property to work straight contained in the app, with out leaving the Nubank ecosystem.
“Your first crypto buy really has zero charge and you can begin with as little as one Brazilian actual. Lots of people are involved that they should have tens of 1000’s, lots of of 1000’s of reais or {dollars} to even get into crypto. So we make it very apparent and straightforward,” stated Michael Rihani, Senior Director of Digital Assets at Nubank.
Lower Fees and Broader Access
Nubank additionally diminished crypto buying and selling charges in April 2026. The new progressive low cost mannequin can cut back charges by as much as 100%, with decrease prices primarily based on buying and selling quantity over the earlier 45 days. Ultravioleta shoppers and first-time crypto patrons obtain zero-fee transactions below the mannequin.
That charge change is vital as a result of neobank crypto merchandise compete on simplicity and price. (*100*) mass-market customers, small charges can block common use. Nubank’s mannequin makes crypto buying and selling cheaper for energetic customers whereas reducing the barrier for first-time patrons.
In May 2026, Nubank also ran a Bitcoin Pizza Day campaign, waiving Bitcoin buy charges for 24 hours. The identical marketing campaign prolonged zero-fee buying and selling to the opposite digital property out there on the platform, with Nubank saying shoppers might commerce 29 cryptocurrencies in the course of the marketing campaign.
The marketing campaign itself was short-term, nevertheless it confirmed the broader product floor. Nubank Crypto now consists of scheduled purchases, value alerts, USDC swaps, USDC rewards, Earn Crypto, and on-chain deposits and withdrawals for property together with BTC, ETH, SOL, and USDC.
Stablecoins as a Neobank Layer
Stablecoins are additionally central to Nubank’s digital asset story. Nubank’s partnership with Circle has made USDC out there to a mass Brazilian person base.
Circle’s case research says greater than 100 million Brazilians now have USDC entry via Nubank, with 25% of newbie crypto patrons selecting USDC as their first buy on the platform. USDC buying and selling quantity on Nubank rose 30% within the first half of 2025.
“Most individuals don’t actually get up desirous to get a coin that’s secure. They need entry to the digital greenback,” Michael Rihani stated. “We are targeted on the dear digital property which have real-world utility and may help remedy on a regular basis ache factors that our prospects have.”
That provides Nubank a stronger case than a neobank that solely affords speculative crypto entry. USDC provides a dollar-linked product contained in the app, supporting customers who need digital greenback publicity, lower-friction swaps, and a extra secure entry level into crypto.
Why the Nomination Stands
Nubank’s nomination for Best Digital Assets Neobank rests on scale, product depth, and execution.
The firm has one of many largest neobank buyer bases on the earth. Its crypto product already reaches greater than 7 million customers. In 2026, it expanded from entry into rewards, charge discount, campaign-driven engagement, and broader stablecoin utility.
The BeInCrypto Institutional 100 Awards acknowledge corporations constructing the methods that might outline the subsequent section of digital finance.
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