Solana “Fixes” Ferrari’s New Luce as RACE Stock Falls 6%

Solana’s official X account posted a redesigned picture of Ferrari’s new Luce EV within the blockchain’s signature purple-to-teal gradient, captioning it “Fixed it.” The publish landed hours after Ferrari unveiled the Luce in Rome as RACE inventory fell greater than 6% on the day.

The repair was aesthetic quite than mechanical. Solana rebranded the automotive in its personal colours, a playful flex that positioned the protocol as a cultural presence alongside one of many world’s most recognizable automotive manufacturers.

Ferrari’s $640,000 Electric Debut Falls Flat With Investors

Ferrari unveiled the Luce, Italian for gentle, in Rome on May 25. The four-door, five-seat automotive is the Maranello model’s first all-electric manufacturing mannequin. It was developed with LoveFrom, the design collective led by former Apple chief design officer Jony Ive and designer Marc Newson.

The Luce runs 4 electrical motors producing greater than 1,000 horsepower. Top velocity exceeds 310 kph, with a claimed vary of greater than 500 kilometres on a 122kWh, 800-volt battery. Ferrari filed greater than 60 patents linked to the automobile.

CEO Benedetto Vigna known as the Luce “the results of 5 years of labor.” Priced at €550,000 (roughly $640,000), deliveries are anticipated within the fourth quarter of 2026.

Investors Unmoved by Ferrari’s Electric Pivot

Shares in Ferrari NV fell greater than 6% in Milan buying and selling on the day of the reveal. Analysts flagged the automobile’s unconventional design and its technique of concentrating on consumers new to the model as dangers to the corporate’s premium valuation. Ferrari has been courting youthful audiences on a number of fronts, together with Ferrari’s European crypto payments rollout, although the Luce’s market reception suggests the repositioning carries near-term prices. Research has proven luxurious manufacturers threat youth market share with out deeper digital-native methods.

Solana’s Brand Flex

The Solana account on X shared an edited picture of the Luce in Solana’s signature purple-to-teal gradient alongside the caption “Fixed it.”

Solana (SOL) is a blockchain community that competes totally on transaction velocity, and the publish performed instantly on that fame by implying the protocol had already outpaced Ferrari’s Q1 network activity within the one metric the Italian automaker has at all times owned. The publish suits a broader sample of blockchain tasks adopting shopper model playbooks to construct cultural relevance past their core person base.

The stunt provides to Solana’s public narrative at a time when Solana whale selling pressure and institutional repositioning stay factors of focus for analysts. Solana’s May price outlook displays each the mission’s increasing profile and the broader volatility dealing with crypto markets.

Ferrari confirmed it would proceed promoting six-, eight-, and twelve-cylinder fashions alongside the Luce, leaving the long-term investor case for its electrical pivot nonetheless to show out.

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