Kanye West’s YZY Coin Launch Turns Heads—But Are Insiders Pulling the Strings?
Ye (Kanye West), an American rapper and entrepreneur, has formally launched his cryptocurrency, the YZY meme coin, on the Solana (SOL) blockchain. Notably, the token’s market cap briefly surged as excessive as $3 billion after launch.
Nevertheless, amid this extremely anticipated launch, consultants are elevating considerations about insider buying and selling and potential market manipulation.
What Is The YZY Meme Coin?
Ye introduced the launch by way of a put up on X (previously Twitter). He additionally posted a video confirming the token’s launch. Moreover, the token has a web site and an X account, which Ye follows.
The YZY Cash venture, as outlined on its web site, goals to empower customers by decreasing centralized management.
“YZY Cash is an idea to place you in management, free from centralized authority,” the website reads.
It contains the YZY token, a crypto funds processor named Ye Pay, and a YZY Card for spending YZY and USDC. Furthermore, the token has an anti-sniping mechanism.
The workforce has deployed 25 contract addresses, with one chosen randomly because the official token. This 1-in-25 choice course of is designed to discourage speculative merchants, redistributing energy to legit market individuals.
The meme coin’s tokenomics or ‘YZYNOMICS’ outlines the next allocation:
- Public: 20% of the overall provide is allotted to the general public.
- Liquidity: 10% is earmarked for liquidity.
- Yeezy Investments LLC Allocation: 70% of the overall provide is allotted to Yeezy Investments LLC, with various vesting schedules and cliff durations starting from 3 to 12 months.
In line with data from Solscan, the token’s present provide stands at 999.99 million, with 31,046 holders reported. In the meantime, the launch comes after Ye had previously distanced himself from different YZY tokens circulating available in the market. Earlier this 12 months, he affirmed his intent to launch an official cryptocurrency, as reported by BeInCrypto.
Insiders Revenue Hundreds of thousands from YZY’s Launch—Is This Crypto Manipulation at Play?
The YZY’s launch was accompanied by substantial volatility. In line with Nansen information, the meme coin’s market capitalization surged from $200 million to a peak at $3 billion earlier than adjusting to $1.37 billion at press time.
“That is giving peak bull market vibes,” a market watcher wrote.
Notably, Hyperliquid has introduced leveraged buying and selling for the YZY token, permitting customers to take lengthy or brief positions with as much as 3x leverage.
“Itemizing will not be an endorsement of the venture. Previous efficiency doesn’t assure future outcomes. Don’t commerce property you’re unfamiliar with and don’t perceive the dangers for. Train management. NFA,” the post famous.
Nonetheless, the token launch has additionally attracted substantial scrutiny. Lookonchain, the blockchain analytics agency, advised that insiders had prior data of the YZY token launch. They ready funds prematurely and rapidly purchased the token as quickly because it was launched.
“Insider pockets 6MNWV8 knew the contract handle prematurely and even tried shopping for yesterday. 6MNWV8 spent 450,611 USDC to purchase 1.29 million YZY at $0.35 at present and offered 1.04 million YZY for $1.39 million, leaving 249,907 YZY ($600,000), with a revenue of over $1.5 million,” Lookonchain wrote.
The agency additionally highlighted that one other dealer (2DNb2C) had beforehand purchased the mistaken YZY token and misplaced $710,000.
“He spent 761,000 USDC on the true YZY, and now sits on a revenue of over $710,000 — making again his loss,” the agency added.
Moreover, one other insider invested 450,000 USDC to buy 1.89 million YZY at $0.24 per token throughout two wallets. They then offered 1.59 million YZY for 3.37 million USDC for $2.12 per token.
The insider nonetheless holds 303,425 YZY (value $510,000) and has a revenue of over $3.4 million. Lookonchain famous that one of many wallets paid 129 SOL (equal to $24,000) in charges to safe precedence entry.
“A whale spent 12,170 SOL, value $2.28 million, to purchase 2.67 million YZY and transferred it to a different pockets. Presently, these YZY are valued at $8.29 million, leading to a revenue of $6 million,” OnChain Lens reported.
KANYE CRYPTO TOKEN LAUNCH $YZY RUMORED TO BE A PRESALE FILLED WITH INFLUENCERS AND INSIDERS
ONCE AGAIN RETAIL WILL BE STUCK HOLDING THE BAG WHILE INSIDERS CASH OUT MILLIONS. STOP SUPPORTING CELEBRITY TOKEN LAUNCHES THEY ARE DESTROYING CRYPTO pic.twitter.com/RSGmsxeWkO
— scooter (@imperooterxbt) August 21, 2025
Compounding this, Solscan additionally confirmed a big focus, with the highest 10 holders controlling 92.23% of the availability, elevating centralization dangers.
Along with the insider shopping for, Lookochain additionally raised considerations concerning the liquidity pool, which comprises solely YZY, probably permitting builders to govern trades.
“Dev might promote YZY by including/eradicating liquidity, much like LIBRA,” the agency said.
Lastly, Bubblemaps revealed that unhealthy actors have launched pretend tokens to rip-off buyers.
Thus, whereas the venture attracts consideration, its long-term viability stays unsure. You will need to train warning given the continuing scrutiny of the token’s distribution and buying and selling patterns.
The put up Kanye West’s YZY Coin Launch Turns Heads—But Are Insiders Pulling the Strings? appeared first on BeInCrypto.
