Businesses embrace Bitcoin amid 2025 bull market surge – River
Businesses have turn into a driving power in Bitcoin’s 2025 bull market, with company holdings now accounting for greater than 6% of its whole provide, in accordance with a brand new report from River Financial.
The report discovered that within the first eight months of 2025 alone, enterprise inflows into Bitcoin surpassed final yr’s whole by $12.5 billion, pushing cumulative holdings to 1.3 million BTC.
That represents a 21x improve since 2020. By comparability, people nonetheless maintain the vast majority of Bitcoin at 65.9% of the availability, whereas funds, governments, and different entities make up the rest.
Treasury corporations lead amid rising mainstream adoption
River’s knowledge exhibits Bitcoin treasury firms, corporations created primarily to carry giant Bitcoin reserves, have accounted for 76% of purchases since January 2024. Collectively, they handle greater than $100 billion in fairness, bonds, and different securities tied to Bitcoin publicity.
Additionally, the report highlighted that typical companies, starting from actual property and healthcare to building and software program, are more and more including Bitcoin to their treasuries.
According to the report:
“Bitcoin is now not confined to miners or crypto-native corporations.”
It highlighted that 3,000 U.S. companies now use River’s providers. The majority are small- to medium-sized enterprises with fewer than 50 workers, typically allocating a good portion of revenue to Bitcoin as a hedge in opposition to inflation and banking dangers.
Shift in company technique
Companies are allocating a median of twenty-two% of web revenue to Bitcoin, with almost one-third now holding greater than half their treasury reserves within the asset.
River attributed the development to Bitcoin’s fastened provide, 24/7 liquidity, and safety in opposition to counterparty threat, significantly after high-profile banking collapses in recent times.
Additionally, the report mentioned that regulatory and accounting readability has additionally cleared main limitations, significantly after the 2024 replace of GAAP requirements, which allowed companies to report Bitcoin at truthful market worth, eradicating a key impediment.
Meanwhile, the U.S. authorities’s creation of a Strategic Bitcoin Reserve earlier this yr additional strengthened its legitimacy in company circles. States like Texas and New Hampshire have additionally handed laws to set up their own BTC reserves.
Adoption poised to speed up
Despite the surge, fewer than 1% of companies worldwide at the moment maintain Bitcoin.
According to River, public notion stays the most important hurdle, with surveys exhibiting that many executives nonetheless lack a primary understanding of the asset.
Still, River initiatives that Bitcoin will turn into a regular function of company steadiness sheets as extra corporations brazenly share their treasury methods.
The report mentioned:
“We imagine that each enterprise will maintain Bitcoin on its steadiness sheet, whereas persevering with to spend in {dollars} in the meanwhile.”
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