Lombard and Story Partner to Revolutionize Creator Economy via Bitcoin-Backed Infrastructure

[PRESS RELEASE – Seoul, South Korea, October 16th, 2025]

Pioneering Alliance Combines Bitcoin Finance Leadership with Decentralized Intellectual Property Innovation to Unlock New Value for Global Creators

Lombard, the main Bitcoin DeFi platform, and Story, the primary Layer-1 blockchain purpose-built to make mental property programmable, in the present day introduced a strategic partnership to redefine how creators defend and monetize their work by Bitcoin-backed monetary merchandise. Despite the surge in digital content material creation, most creators nonetheless face sluggish, opaque, and platform-dependent payout methods that restrict attribution, velocity, and truthful compensation. This partnership introduces a mannequin constructed for transparency, international entry, and lasting worth assured by Bitcoin.

Redefining IP Value Distribution with Bitcoin

Story is pioneering programmable mental property, turning copyrights, information, and artistic property into programmable, on-chain primitives that may be routinely licensed, remixed, and monetized. As it scales into the core IP infrastructure for the web, integrating with Lombard’s Bitcoin infrastructure extends Story’s capabilities into finance, permitting creators to not solely license but additionally obtain and safe worth straight in Bitcoin.

“Access to the worldwide IP financial system shouldn’t rely upon geography or intermediaries. By integrating Lombard’s Bitcoin infrastructure, Story allows creators and builders to license, settle, and safe IP worth immediately and globally. With Lombard, that worth can now circulate the world over as Bitcoin, probably the most trusted and sturdy digital asset. Bitcoin’s neutrality and permanence make it probably the most environment friendly retailer of worth for mental property, and opens up entry for IP holders whereas aligning the world’s mental capital with its strongest financial community” SY Lee, CEO & Co-founder of Story. 

Lombard has demonstrated early management in Bitcoin finance, reworking Bitcoin from idle capital into productive buying and selling, collateral, and yield-generating property. Through LBTC, its flagship BTC asset, Lombard has onboarded over $3billion beforehand idle BTC onchain, attaining $1 billion in complete worth locked in simply 92 days – the quickest progress trajectory of any yield-bearing token in crypto historical past. LBTC is built-in into 14 chains and 75+ protocols, with greater than 80% of LBTC provide actively deployed in DeFi purposes.

“The creator financial system has lacked monetary rails constructed for scale—Bitcoin gives that basis. Our partnership with Story will present international creators with instruments to monetize their mental property with Bitcoin, and present Story with Bitcoin-backed crypto-economic ensures for IP property in a first-of-its-kind utility. The alliance demonstrates how Bitcoin can function the inspiration for advanced monetary merchandise that serve real-world use instances throughout various industries.” mentioned Jacob Phillips, Co-Founder of Lombard.

The partnership will introduce two crucial improvements to the Story ecosystem:

• Bitcoin Revenue Distribution: Creators and leisure studios usually wait months for royalty funds or depend on intermediaries that take giant cuts. Through Lombard’s Bitcoin infrastructure, Story can route royalties straight to creators in Bitcoin immediately, borderlessly, and with out banking delays. Longer-term receivables can be denominated in BTC, defending IP homeowners in opposition to inflation that conventional fiat payouts can’t. This aligns with a broader shift in leisure and sports activities the place high names more and more request Bitcoin compensation to protect worth globally, and Lombard makes that attainable at scale.
• Crypto-Economic IP Security: In a first-of-its-kind utility, the partnership will discover the usage of Bitcoin collateral to present crypto-economic ensures for IP property. By tying IP rights to Bitcoin collateral, IP homeowners get a monetary backstop that enforces royalty claims. If a licensee defaults or disputes come up, the collateralized ensures can routinely set off payouts. If a licensee defaults, the collateral is liquidated onchain, which turns sluggish and expensive authorized enforcement into an instantaneous, automated decision. The result’s insurance-like safety for creators with clear settlement. Bitcoin is the one asset that’s giant and liquid sufficient to function dependable collateral, reworking IP into an asset class with built-in financial ensures.

Korean Market Leadership

The partnership holds explicit significance for the Korean market, one of many world’s most superior creator economies, the place each organizations are positioned to drive transformative change. Story is strategically positioned to capitalize on Korea’s world-leading creator financial system and mental property panorama, the place cultural IP exports, together with music, gaming, movie, and animation, reached $13.6 billion in 2024 Coming off the again of Origin Summit throughout Korea Blockchain Week, the place Story introduced the onboarding of main Korean IPs together with Solo Leveling (a world phenomenon with over 10 billion views throughout its webtoon, anime, and gaming variations), Barunson Studio (the producer behind Parasite), and the AI-powered gaming platform Verse8, the combination with Lombard additional cements Story’s place on the heart of Korea’s quickly increasing creator and digital-asset financial system.The nation’s creators and leisure corporations are more and more searching for progressive options to defend and monetize their mental property throughout worldwide markets.

Meanwhile, Lombard has established sturdy momentum with the $BARD token quickly turning into probably the most actively traded BTCFi property on main Korean exchanges Upbit and Bithumb, demonstrating important retail and institutional urge for food for Lombard’s progressive Bitcoin-focused merchandise.

Building on this success, Lombard just lately introduced a strategic alliance with Korea Digital Asset (KODA), the nation’s premier institutional custodian backed by KB Kookmin Bank, to develop compliant entry and distribution channels for Bitcoin yield merchandise in regulated monetary markets.

About Lombard

Lombard is the main Bitcoin finance protocol, accelerating Bitcoin’s evolution from idle capital to the inspiration of productive buying and selling, collateral, and yield era. Through its flagship LBTC asset, Lombard has onboarded over $3 billion of BTC throughout 14 chains and 75+ protocols, attaining the quickest progress trajectory to $1 billion of any yield-bearing asset. Lombard has established strategic partnerships with main establishments globally, together with KODA, Franklin Templeton, Galaxy Digital, Kraken, Upbit, Bybit and extra.

About Story

Story is a Layer-1 blockchain purpose-built to make mental property programmable. Backed by $136 million from a16z, Polychain, and Samsung Ventures, Story launched its mainnet in early 2025 and has rapidly develop into a number one infrastructure for tokenized IP. The community allows creators, builders, enterprises, and AI labs to register content material as on-chain property with embedded rights, turning media, information, and AI-generated works into legally enforceable digital property. By bridging the hole between outdated authorized frameworks and the realities of the AI period, Story makes it attainable to monitor provenance, automate licensing, and unlock new markets for concepts. As the inspiration for IP’s evolution into an internet-native asset class, Story powers a extra open, equitable, and composable artistic financial system.

This press launch incorporates forward-looking statements concerning the partnership and its potential impression. Actual outcomes could differ based mostly on market situations and partnership implementation.

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