The World’s Most Popular YouTuber Just Filed for a Crypto Banking App — What Could Go Wrong?
Jimmy Donaldson, the 27-year-old creator behind MrBeast —the YouTube channel with greater than 446 million subscribers— has filed a trademark utility to create a banking platform. The mission would additionally embody crypto funds.
The transfer marks MrBeast’s shift from leisure to blockchain-driven monetary providers. If profitable, it might set up him as the primary influencer to launch a mainstream banking model within the United States.
MrBeast Eyes Crypto Banking
MrBeast has formally entered the crypto market after filing a trademark to open his personal funding providers platform.
According to a filing from the United States Patent and Trademark Office (USPTO), the creator utilized to trademark “MrBeast Financial” on October 13.
The new enterprise would supply varied on-line banking providers. The submitting unveiled choices comparable to issuing credit score and debit playing cards, processing cryptocurrency payments, facilitating crypto exchanges by decentralized platforms, and providing different funding providers.
If given the inexperienced mild, MrBeast Financial would mark the primary large-scale banking enterprise spearheaded by a social media influencer within the United States.
According to the USPTO’s commonplace evaluation course of, the trademark will bear its preliminary examination round mid-2026. A last choice will seemingly arrive earlier than the tip of subsequent yr.
This transfer isn’t the primary time MrBeast, for higher or for worse, has ventured into cryptocurrencies.
The Shadow of a $10 Million Crypto Controversy
Last October, MrBeast turned embroiled in a scandal after crypto sleuth SomaXBT revealed that the content material creator had allegedly revamped $10 million by backing low-cap tokens.
The investigation discovered that MrBeast participated in a number of Initial DEX Offerings (IDOs), incomes substantial income as token costs surged. However, after his exit, most of those tasks misplaced over 90% of their worth. These tasks had been swiftly recognized as pump-and-dump schemes.
One of probably the most notable examples includes the SuperFarm ($SUPER) token. Dating again to March 2021, this mission was supported by influencer Elliot Trades. According to SomaXBT, MrBeast invested $100,000 within the enterprise and was granted 1 million $SUPER tokens. Shortly after his involvement, the token’s worth spiked.
In a separate investigation, Loock Advising alleged that the YouTuber had profited at least $23 million from insider buying and selling incidents linked to rug pulls.
MrBeast’s newest submitting suggests he’s able to formalize his position in finance after years of experimentation with crypto.
Whether MrBeast Financial turns into a professional banking platform or one other influencer-led experiment, its success will check how far digital creators can prolong their affect past leisure and into finance.
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