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Crypto On The Menu: US Fastfood Chain Rolls Out Bitcoin Steakburger

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Steak ‘n Shake has rolled out a themed burger tied to its transfer into crypto funds. According to firm supplies and a number of experiences, the limited-edition merchandise arrives with Bitcoin-themed packaging and a urged worth of $7.19. The chain framed the launch as a celebration of its wider push to simply accept Bitcoin on the counter.

Limited Edition Bitcoin Steakburger

The new burger is being offered as a brief run. Packaging is stamped with Bitcoin imagery, and the chain has described provides as restricted. Based on experiences, the product was timed to observe the restaurant’s broader cost change that went stay earlier this yr.

Some retailers notice the burger’s pricing and the playful nod to crypto tradition, whereas the rollout itself is being handled as a advertising and marketing push as a lot as a menu replace.

Payments Rollout And Cost Claims

According to bulletins from the corporate, Steak ‘n Shake started accepting Bitcoin funds over the Lightning Network on May 16, 2025. The Lightning rails are getting used to deal with quick, low-fee funds on the level of sale.

The chain’s COO, Dan Edwards, has mentioned that cost processing charges have been reduce by about 50% for the reason that change. On the primary day of the rollout, the chain claimed it accounted for one in each 500 international Bitcoin transactions processed that day.

Payments And Sales Impact

Reports have disclosed that the corporate noticed a carry in gross sales after the funds swap. In Q2 2025, Steak ‘n Shake reported same-store gross sales development of practically 11%, and firm spokespeople linked a part of that enhance to engagement from Bitcoin customers.

The transfer to crypto was introduced as each a cost-saving measure and a approach to attract a curious buyer base. Some of the figures come from the chain’s personal public statements and have been picked up by a number of crypto and enterprise retailers.

Not all particulars concerning the rollout are clear. It’s nonetheless unsure what number of Steak ‘n Shake places are providing the Bitcoin Steakburger or how lengthy it is going to keep on the menu. The firm has additionally claimed a 50% reduce in cost processing prices since adopting Bitcoin, however full particulars on how that determine was reached haven’t been shared.

Featured picture from Shop4Tesla, chart from TradingView

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