Coinbase CEO Confirms Spending $25M to Buy UpOnly NFT From Cobie
Coinbase CEO Brian Armstrong on Tuesday, confirmed the acquisition of $25 million UpOnly NFT from well-known crypto dealer Cobie.
“The rumors are true, we purchased the NFT,” Armstrong wrote to his 1.6 million followers on X. “UpOnlyTV is coming again.”
Per on-chain data, Coinbase paid $25 million in USDC to Cobie for the NFT, pushing him again into the host’s chair, aiming to resurrect the podcast.
UpOnly NFT originated from the podcast present “UpOnly” hosted by Cobie, together with Ledger. The present invitations prime merchants, mission founders, fund managers, to talk about crypto tendencies.
However, this system stalled roughly three years in the past, following the FTX collapse in 2022 and the next crypto winter.
‘When NFT is Burnt, Podcast Will Restart’: Cobie
In May 2025, Cobie created a problem that if somebody burns the NFT, this system would return for one more season.
“OK I’m not the choice maker on if UpOnly returns,” Cobie wrote in May. “The energy is now saved inside this NFT that I simply minted. When the NFT is burned, the podcast will restart. Until then, please go away me alone.”
The provide nevertheless restricted sponsorship rights or editorial management. Given the high dollar-amount set on the NFT, Cobie mentioned on the time, “You couldn’t set a greenback quantity on OpenSea so I simply stored including 0s until the quantity appeared too huge for anybody to purchase at the same time as a joke.”
On Tuesday, not solely did Coinbase buy UpOnly’s NFT, but it surely apparently overpaid the asking worth of the non-fungible token.
Soon after the Coinbase’s buy, Jordan Fish, aka Cobie, conveyed his disbelief quite concisely.
UpOnly Podcast Returns With ‘Eight Episodes’
According to the NFT fine print, the holder of the token “can compel Cobie and Ledger Status into performing, like monkeys, 8 episodes of UpOnlyTV.”
“We are allowed to name you idiots for purchasing it, or ignore you fully with zero mentions of your existence throughout our 8-episode season,” the NFT description learn.
In a separate publish on X, Cobie joked, “Im too previous to have a crypto podcast imma be out right here wanting like Gary V.”
“It has been 3 years since up solely ended. I used to be in my 20s when it began, now I’ve gray hair. We will rename it Unc Only and I’ll spend $25m on beauty surgical procedure. See ya quickly.”
Coinbase’s buy comes concurrently it suffered intense technical difficulties linked to an outage with Amazon Web Services (AWS).
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