Crypto.com Pushing Further Into Prediction Markets Via Hollywood.com Partnership
Crypto.com is partnering with Hollywood.com to launch an entertainment-based prediction market that can facilitate trades associated to movies, TV reveals, music, awards reveals, Broadway reveals and extra.
The occasion contracts can be provided by way of Crypto.com’s CFTC-registered change and clearing home and out there on Hollywood.com, an leisure information web site.
In the press release announcing the partnership, Crypto.com Managing Director of Global Head of Capital Markets Travis McGhee and Hollywood.com co-CEO Mitchell Rubenstein each converse of the eagerness of leisure followers and the burgeoning recognition of prediction markets.
“Entertainment followers are a few of the most passionate customers and we look ahead to offering them a brand new, authorized prediction market particularly tailor-made to them by way of a trusted platform,” McGhee says within the assertion.
Rubinstein boasts of “launching the primary prediction platform devoted fully to motion pictures, TV, video gaming, Broadway, popular culture, and celebrities” and “creating a wholly new manner for followers to interact with the content material they’re enthusiastic about.”
Entertainment’s place in prediction markets
Press launch hyperbole however, entertainment-based occasion contracts usually are not precisely revolutionary. Betting on awards reveals just like the Oscars is allowed on a number of authorized sports activities betting states, and there are dozens of leisure markets on Kalshi and Polymarket.
On Kalshi, for instance, individuals can guess on:
- Top artist on Spotify this yr
- “Predator: Badlands” Rotten Tomato rating
- Oscar for Best Picture
And right here’s a small sampling from Polymarket:
- What would be the high world Netflix present this week?
- Highest grossing film in 2025?
- Next James Bond actor
While sports activities accounts for the majority of the buying and selling quantity on prediction markets, it’s clear the key gamers within the area are recognizing the potential in different verticals.
As we write this on Tuesday, Nov. 4, the day elections are being held across the U.S., politics dominate the top markets by volume on both Kalshi and Polymarket.
But prediction markets are feeling loads of authorized warmth for providing sports activities occasion contracts, and permitting buying and selling on elections was central to Polymarket’s expulsion from the US in 2022.
While it’s questionable whether or not leisure can have as huge an affect, prediction markets are more likely to face much less regulatory pushback in opposition to leisure than sports activities or politics, enhancing the chance.
Crypto.com continues to make prediction market inroads
Kalshi has established early dominance, Polymarket looms as a US re-entrant, and FanDuel and DraftKings are teaming up with CFTC-approved exchanges. Crypto.com, although, is an organization to observe as prediction markets ascend.
The digital forex change partnered with Underdog to supply sports activities occasion contracts in 16 states the place sports activities betting will not be authorized.
More not too long ago, Crypto.com announced a deal with Trump Media to launch Truth Predict, a prediction market that can be provided by way of Truth Social.
With its new Hollywood.com deal, Crypto.com now has companions in three key prediction market domains.
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