Hash Global Report on MEET48: From Idol-Making Factory to AIUGC & Web3 Entertainment Platform
[PRESS RELEASE – HongKong, HongKong, November 8th, 2025]
According to Hash Global, the fast rise and subsequent decline of GameFi and X-to-Earn in 2021 led to the notion that “leisure doesn’t want Web3.” The analysis notes that these early outcomes stemmed from shallow content material, unsustainable monetary incentives, and a scarcity of real consumer engagement. The core worth Web3 may carry to the leisure sector — clear worth distribution, community-driven participation, and asset-based incentive alignment — was by no means meaningfully explored.
Hash Global stay satisfied that leisure is probably the most pure entry level for Web3 mass adoption. Entertainment inherently carries high site visitors, robust communities, and confirmed monetization fashions. When Web3 is built-in with actual content material and actual consumer habits, monetary mechanisms remodel from speculative instruments into elementary financial infrastructure. This is the inspiration of what Hash Global defines as “Web3 Entertainment.” Over the previous yr, initiatives equivalent to MEET48 have begun implementing this paradigm, constructing sustainable token techniques, deepening content-driven engagement, and making certain ecosystem worth flows again into their token economies.
A defining function of this cycle is the rise of generative AI. With instruments equivalent to Sora2 decreasing artistic limitations to close to zero, content material manufacturing is shifting decisively towards UGC and AIUGC. Yet Web2 platforms nonetheless seize the vast majority of worth generated by customers. As AI accelerates user-generated content material, the structural contradiction between creation and worth seize will turn out to be unsustainable. Web3 supplies the lacking infrastructure: provenance, possession, and worth switch. Together, AI and Web3 will improve UGC from “user-generated content material” to a “consumer co-creation financial system,” establishing fairer and extra open worth circulation.
Within this transformation, MEET48 has emerged as one of many strongest executors. Originating from the workforce behind SNH48 and the long-lasting rhythm sport “Audition,” MEET48 integrates AI, UGC, digital idol techniques, and Web3 economics right into a coherent leisure platform. The challenge has already collected 3.8 million lively customers, over 500,000 on-chain wallets, greater than 100 million on-chain interactions, and a constant Top-1 rating inside BNB Chain’s social class. Following its $IDOL TGE in June 2025 throughout Binance Alpha, PancakeSwap, Bitget, Gate, and MEXC, MEET48’s FDV exceeded US$164 million by November.
MEET48’s method is content-first. Leveraging a multi-decade basis in idol growth, the workforce integrates AI-based character era, stage creation, and efficiency instruments (AIDOL Producer) with a tokenized content material asset framework (Mars Protocol) and a metaverse social layer. This mixture allows customers to take part in digital idol creation and possession. Two mechanisms outline MEET48’s Web3 structure: Proof of Creativity (PoC), which validates creator worth via governance-driven recognition, and Virtual World Assets (VWA), which permit digital idols and content material to exist as tradable, ownable digital belongings. PoC supplies consensus; VWA supplies financial kind.
Few Web3 leisure initiatives possess comparable execution depth. Technologically, MEET48 advantages from giant proprietary datasets and a 500-person R&D workforce spanning digital people, music/dance fashions, AI brokers, and metaverse expertise. Operationally, the workforce has constructed large-scale leisure techniques earlier than, together with 5 SNH48 sub-groups and a 30-million-fan ecosystem. For site visitors chilly begin, MEET48 is bringing the SNH48 vote-on-chain, launching a Web3-native digital idol sport (AuditionsGO), and co-producing the world’s first AI Idol competitors present with Tencent Video. These create direct pathways from mainstream audiences to on-chain participation.
As MEET48 evolves from an software into infrastructure, its long-term ambition is to set up a complete Web3 leisure ecosystem. MEET Labs is increasing into GamingFi and plans to construct an EVM-compatible PoC Layer2 inside the BSC ecosystem. This sidechain will combine customers, belongings, purposes, and creator economies right into a unified atmosphere, enabling scalable leisure assetization, multi-industry site visitors routing, and a worldwide unified consumer system. Much like Binance constructed the BNB Chain because the monetary spine of Web3, MEET48 goals to assemble the foundational infrastructure for on-chain leisure — an “On-chain Netflix.”
IDOL, the ecosystem token, serves as the first service of platform worth. Mirroring the worth seize logic of BNB, IDOL combines robust utility (voting, buying, content material interactions) with twin burn mechanisms that cut back provide as ecosystem exercise grows. Voting pool burns and transaction payment burns create structural deflation, whereas rising content material and consumer demand drive token velocity. According to Hash Global, IDOL is presently at a stage comparable to BNB in 2019, with important development potential but to be realized.
Ultimately, MEET48 will not be merely constructing a product however pioneering a class. By combining AI, UGC, and Web3 economics with a confirmed leisure engine, it’s redefining how content material is produced, owned, and monetized. Just as Netflix reworked the distribution period of leisure, MEET48 is shaping the possession and co-creation period of Web3.
On November 4, 2025, MEET48, Hash Global, and a number of companions collectively shaped the “Web3 Entertainment Alliance” to promote {industry} collaboration, shared site visitors, and cross-ecosystem growth. The Alliance goals to speed up mainstream consumer onboarding, help sustainable token financial design, and drive the worldwide adoption of Web3 Entertainment.
Users can refer to the Hash Global official website for the complete analysis report.
About MEET48
MEET48 is the world’s first AIUGC and fan financial system ecosystem group targeted on the leisure {industry}. It is considered one of many largest Web3 software challenge groups globally, with a 500-member technical and R&D workforce and regional operations throughout Singapore, Hong Kong, Taipei, Tokyo, Seoul, and Dubai. MEET48 goals to obtain large-scale social adoption of Web3 expertise (Mass Adoption) via an AIUGC content material ecosystem centered on AIGC (Animation, IDOL, Game, and Comics) and a graphical, clever metaverse social infrastructure tailor-made to Gen Z leisure traits.
Website: https://www.meet48.xyz/
Twitter (X): https://x.com/meet_48
Telegram: https://t.me/MEET_48
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