Bitget Appoints Ignacio Aguirre Franco as Chief Marketing Officer to Drive Global Growth and UEX Evolution
Victoria, Seychelles, Nov. 7, 2025: Bitget, the world’s largest Universal Exchange (UEX), has strengthened its management in world model narrative and person engagement technique with the appointment of Ignacio Aguirre Franco as its new Chief Marketing Officer (CMO).
Ignacio brings over fifteen years of expertise throughout know-how, fintech, and blockchain, with a profession that bridges engineering and advertising. Before becoming a member of Bitget, he held senior roles at Adobe, SAP, Scorechain, and Xapo Bank, the place he helped scale world merchandise, strengthen market positioning, and drive person progress. A self-described builder at coronary heart, Ignacio combines an engineer’s analytical thoughts with a marketer’s storytelling aptitude, translating advanced know-how into clear, compelling messages that resonate throughout cultures.
At Bitget, Ignacio’s mission is to advance the corporate’s Universal Exchange (UEX) imaginative and prescient, bridging CeFi, DeFi, and TradFi into an simply accessible ecosystem for customers of all ranges. He will lead the model’s world advertising initiatives, with a deal with increasing person engagement, enhancing product storytelling, and driving mass adoption of Bitget’s key progressive merchandise, together with Onchain, GetAgent, and Stock Futures. His strategy emphasizes simplifying advanced and technical merchandise and injecting creativity, whereas positioning Bitget as each a monetary and cultural platform for the following era of customers.
“The core of any nice tech relies on its entry and the larger alternatives it brings to disrupt. For too lengthy, finance has been a fractured panorama; my mission at Bitget is to dismantle these previous obstacles,” mentioned Ignacio Aguirre Franco, CMO at Bitget.
“I’ll make sure the story of the UEX, the blueprint for the way forward for finance, resonates with billions of individuals throughout the globe, making safe entry to crypto and RWA a actuality for each particular person,” he added.
Ignacio’s arrival follows Bitget’s current transition to a brand new period of the Universal Exchange aimed toward deepening Bitget’s world affect and reinforcing its popularity for innovation, safety, and belief. With a objective to attain 150 million customers by 2026 and a rising variety of cross-market buying and selling options, Bitget continues to construct towards its long-term imaginative and prescient of economic inclusivity.
“Ignacio brings a mixture of technical fluency and inventive imaginative and prescient, and it aligns completely with our mission. His route will affect how we hyperlink innovation, tradition, and neighborhood globally as Bitget develops into a real Universal Exchange,” mentioned Gracy Chen, CEO of Bitget, in an announcement welcoming Ignacio’s appointment.
As Bitget celebrates its seventh yr by broadening its cultural attain by way of world partnerships with icons such as LALIGA, MotoGP, and the UNTOLD Festival, Ignacio’s appointment signifies Bitget’s dedication to bridging the realms of know-how and humanity, bringing individuals nearer to a free monetary future.
Read Ignacio’s full CMO letter here.
About Bitget
Established in 2018, Bitget is the world’s largest Universal Exchange (UEX), serving over 120 million customers with entry to hundreds of thousands of crypto tokens, tokenized shares, ETFs, and different real-world property on a single platform. The ecosystem is dedicated to serving to customers commerce smarter with its AI-powered buying and selling instruments, interoperability throughout tokens on Bitcoin, Ethereum, Solana, and BNB Chain, and wider entry to real-world property. On the decentralized facet, Bitget Wallet runs as the main non-custodial crypto pockets supporting 130+ blockchains and hundreds of thousands of tokens. It gives multi-chain buying and selling, staking, funds, and direct entry to 20,000+ DApps, with superior swaps and market insights constructed into the platform.
Bitget is driving crypto adoption by way of strategic partnerships, such as its function as the Official Crypto Partner of the World’s Top Football League, LALIGA, in EASTERN, SEA and LATAM markets. Aligned with its world impression technique, Bitget has joined fingers with UNICEF to help blockchain training for 1.1 million individuals by 2027. In the world of motorsports, Bitget is the unique cryptocurrency change associate of MotoGP™, one of many world’s most thrilling championships.
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