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Bitget Kicks Off New Star-Studded Video Series Featuring LALIGA Star Julián Alvarez

Bitget, the world’s largest Universal Exchange (UEX), has kicked off a new three-part campaign starring LALIGA standout and Atlético de Madrid player Julián Alvarez, bringing together world-class football talent and next-generation trading technology in a series of dynamic product films. Produced under Bitget’s official partnership with LALIGA, the videos spotlight Bitget Onchain, GetAgent, and the Universal Exchange vision, each told through the high-performance lens that defines elite athletes like Alvarez.
The campaign will have Alvarez showcasing how football’s strategic mindset aligns naturally with Bitget’s “Trade Smarter” vision. The first video, on Bitget Onchain, spotlights how users can access millions of tokens across multiple blockchains from a single account, powered by AI-driven Onchain Signals to help traders identify emerging opportunities with speed and clarity. 
“LALIGA has always been committed to innovation, and this collaboration with Bitget reflects how technology and sport can move forward together. We hope this series will be engaging for all LALIGA fans." said Javier Gurrea-Nozaleda, Director of Sponsorship and Licensing at LALIGA.
Alvarez appears across all three videos, bringing a playful yet authentic connection between elite athletic performance and smart trading execution.
“It was exciting to represent LALIGA in this campaign,” Alvarez shared. “Football is all about timing, awareness, and reading the game, and Bitget brings that same mindset to trading. If you make smart moves at the right moment, you give yourself the best chance to win.”
Bitget CMO Ignacio Aguirre Franco added, “Julián brings the perfect mix of strategy and flair. Those qualities mirror exactly what Bitget is building, a smarter, more integrated way to trade. Whether it’s Onchain, GetAgent, or UEX, our goal is to give every user the tools to think and move like a champion.”
Each video will debut with its own dedicated landing page, walking users through core features and new milestones across Bitget’s product ecosystem. The Onchain film launches today, followed by GetAgent and UEX editions in the coming weeks.
Bitget’s partnership with LALIGA continues to bridge the worlds of sport and technology, using storytelling, world-class talent, and product innovation to elevate how global audiences learn about Web3.
About Bitget
Established in 2018, Bitget is the world




Bitget, the world’s largest Universal Exchange (UEX), has kicked off a new three-part campaign starring LALIGA standout and Atlético de Madrid player Julián Alvarez, bringing together world-class football talent and next-generation trading technology in a series of dynamic product films. Produced under Bitget’s official partnership with LALIGA, the videos spotlight Bitget Onchain, GetAgent, and the Universal Exchange vision, each told through the high-performance lens that defines elite athletes like Alvarez.
The campaign will have Alvarez showcasing how football’s strategic mindset aligns naturally with Bitget’s “Trade Smarter” vision. The first video, on Bitget Onchain, spotlights how users can access millions of tokens across multiple blockchains from a single account, powered by AI-driven Onchain Signals to help traders identify emerging opportunities with speed and clarity. 
“LALIGA has always been committed to innovation, and this collaboration with Bitget reflects how technology and sport can move forward together. We hope this series will be engaging for all LALIGA fans." said Javier Gurrea-Nozaleda, Director of Sponsorship and Licensing at LALIGA.
Alvarez appears across all three videos, bringing a playful yet authentic connection between elite athletic performance and smart trading execution.
“It was exciting to represent LALIGA in this campaign,” Alvarez shared. “Football is all about timing, awareness, and reading the game, and Bitget brings that same mindset to trading. If you make smart moves at the right moment, you give yourself the best chance to win.”
Bitget CMO Ignacio Aguirre Franco added, “Julián brings the perfect mix of strategy and flair. Those qualities mirror exactly what Bitget is building, a smarter, more integrated way to trade. Whether it’s Onchain, GetAgent, or UEX, our goal is to give every user the tools to think and move like a champion.”
Each video will debut with its own dedicated landing page, walking users through core features and new milestones across Bitget’s product ecosystem. The Onchain film launches today, followed by GetAgent and UEX editions in the coming weeks.
Bitget’s partnership with LALIGA continues to bridge the worlds of sport and technology, using storytelling, world-class talent, and product innovation to elevate how global audiences learn about Web3.
About Bitget
Established in 2018, Bitget is the world's largest Universal Exchange (UEX), serving over 120 million users with access to millions of crypto tokens, tokenized stocks, ETFs, and other real-world assets, while offering real-time access to Bitcoin price, Ethereum price, XRP price and other cryptocurrency prices, all on a single platform. The ecosystem is committed to helping users trade smarter with its AI-powered trading tools, interoperability across tokens on Bitcoin, Ethereum, Solana, and BNB Chain, and wider access to real-world assets. On the decentralized side, Bitget Wallet runs as the leading non-custodial crypto wallet supporting 130+ blockchains and millions of tokens. It offers multi-chain trading, staking, payments, and direct access to 20,000+ DApps, with advanced swaps and market insights built-in the platform. 
Bitget is driving crypto adoption through strategic partnerships, such as its role as the Official Crypto Partner of the World's Top Football League, LALIGA, in EASTERN, SEA and LATAM markets. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. In the world of motorsports, Bitget is the exclusive cryptocurrency exchange partner of MotoGP™, one of the world’s most thrilling championships.
For more information, visit: Website | Twitter | Telegram | LinkedIn | Discord | Bitget Wallet
For media inquiries, please contact: media@bitget.com
Risk Warning: Digital asset prices are subject to fluctuation and may experience significant volatility. Investors are advised to only allocate funds they can afford to lose. The value of any investment may be impacted, and there is a possibility that financial objectives may not be met, nor the principal investment recovered. Independent financial advice should always be sought, and personal financial experience and standing carefully considered. Past performance is not a reliable indicator of future results. Bitget accepts no liability for any potential losses incurred. Nothing contained herein should be construed as financial advice. For further information, please refer to our Terms of Use.

Bitget, the world’s largest Universal Exchange (UEX), has kicked off a brand new three-part marketing campaign starring LALIGA standout and Atlético de Madrid participant Julián Alvarez, bringing collectively world-class soccer expertise and next-generation buying and selling know-how in a sequence of dynamic product movies. Produced below Bitget’s official partnership with LALIGA, the movies highlight Bitget Onchain, GetAgent, and the Universal Exchange imaginative and prescient, every instructed by means of the high-performance lens that defines elite athletes like Alvarez.

The marketing campaign can have Alvarez showcasing how soccer’s strategic mindset aligns naturally with Bitget’s “Trade Smarter” imaginative and prescient. The first video, on Bitget Onchain, spotlights how customers can entry hundreds of thousands of tokens throughout a number of blockchains from a single account, powered by AI-driven Onchain Signals to assist merchants establish rising alternatives with pace and readability. 

“LALIGA has all the time been dedicated to innovation, and this collaboration with Bitget displays how know-how and sport can transfer ahead collectively. We hope this sequence might be partaking for all LALIGA followers.” mentioned Javier Gurrea-Nozaleda, Director of Sponsorship and Licensing at LALIGA.

Alvarez seems throughout all three movies, bringing a playful but genuine connection between elite athletic efficiency and sensible buying and selling execution.

“It was thrilling to symbolize LALIGA on this marketing campaign,” Alvarez shared. “Football is all about timing, consciousness, and studying the sport, and Bitget brings that very same mindset to buying and selling. If you make sensible strikes on the proper second, you give your self the very best probability to win.”

Bitget CMO Ignacio Aguirre Franco added, “Julián brings the proper mixture of technique and aptitude. Those qualities mirror precisely what Bitget is constructing, a better, extra built-in technique to commerce. Whether it’s Onchain, GetAgent, or UEX, our objective is to present each person the instruments to assume and transfer like a champion.”

Each video will debut with its personal devoted touchdown web page, strolling customers by means of core options and new milestones throughout Bitget’s product ecosystem. The Onchain movie launches in the present day, adopted by GetAgent and UEX editions within the coming weeks.

Bitget’s partnership with LALIGA continues to bridge the worlds of sport and know-how, utilizing storytelling, world-class expertise, and product innovation to raise how international audiences find out about Web3.

About Bitget

Established in 2018, Bitget is the world’s largest Universal Exchange (UEX), serving over 120 million customers with entry to hundreds of thousands of crypto tokens, tokenized shares, ETFs, and different real-world property, whereas providing real-time entry to Bitcoin price, Ethereum price, XRP price and different cryptocurrency costs, all on a single platform. The ecosystem is dedicated to serving to customers commerce smarter with its AI-powered buying and selling instruments, interoperability throughout tokens on Bitcoin, Ethereum, Solana, and BNB Chain, and wider entry to real-world property. On the decentralized aspect, Bitget Wallet runs because the main non-custodial crypto pockets supporting 130+ blockchains and hundreds of thousands of tokens. It provides multi-chain buying and selling, staking, funds, and direct entry to twenty,000+ DApps, with superior swaps and market insights built-in the platform. 

Bitget is driving crypto adoption by means of strategic partnerships, reminiscent of its function because the Official Crypto Partner of the World’s Top Football League, LALIGA, in EASTERN, SEA and LATAM markets. Aligned with its international influence technique, Bitget has joined arms with UNICEF to help blockchain schooling for 1.1 million individuals by 2027. In the world of motorsports, Bitget is the unique cryptocurrency change associate of MotoGP™, one of many world’s most thrilling championships.

For extra info, go to: Website | Twitter | Telegram | LinkedIn | Discord | Bitget Wallet

For media inquiries, please contact: media@bitget.com

Risk Warning: Digital asset costs are topic to fluctuation and will expertise important volatility. Investors are suggested to solely allocate funds they will afford to lose. The worth of any funding could also be impacted, and there’s a risk that monetary targets is probably not met, nor the principal funding recovered. Independent monetary recommendation ought to all the time be sought, and private monetary expertise and standing rigorously thought-about. Past efficiency isn’t a dependable indicator of future outcomes. Bitget accepts no legal responsibility for any potential losses incurred. Nothing contained herein ought to be construed as monetary recommendation. For additional info, please discuss with our Terms of Use.

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