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MetaPlanet CEO Reveals Strategy-Style ‘MARS’ Plan to Supercharge Bitcoin Buying

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Tokyo-listed Metaplanet is making ready to roll out a brand new preferred-share construction modeled on Strategy’s extensively watched Bitcoin funding automobile, as the corporate doubles down on its push to broaden its company Bitcoin treasury.

The plan was confirmed this week by Metaplanet CEO Simon Gerovich throughout remarks on the Bitcoin for Corporations Symposium, the place he appeared alongside Strategy Chairman Michael Saylor.

Gerovich instructed attendees that shareholders will vote later this month on launching a brand new capital instrument referred to as MARS, quick for MetaPlanet Acquisition and Reserve Strategy.

He described it as the corporate’s model of Strategy’s STRC most well-liked inventory, particularly designed to elevate capital devoted to shopping for extra Bitcoin.

Metaplanet Details Structure of ‘Mars’ Bitcoin-Backed Preferred Equity

Metaplanet formally outlined the structure earlier in November when its board accredited two new courses of most well-liked fairness recognized internally as Mars and Mercury.

The Mars shares are structured as senior, non-dilutive Class A most well-liked inventory. They sit above each Mercury shares and customary fairness in Metaplanet’s capital stack, carry no conversion rights, and supply holders with a senior declare on dividends and property.

Proceeds from these shares are meant to be directed towards Bitcoin accumulation as a part of Metaplanet’s long-term treasury technique.

Mars shares are additionally designed to pay adjustable month-to-month dividends.

The dividend price is structured to rise when the inventory trades under par and fall when it trades above that degree.

This mechanism is meant to scale back worth volatility whereas providing regular earnings to traders searching for Bitcoin-linked publicity with out direct fairness threat.

STRC Delivers 10% Returns as Metaplanet look to mirror it

The construction mirrors Strategy’s STRC inventory, a variable-rate perpetual most well-liked share launched in July 2025.

STRC presently trades close to $98 and pays an annualized dividend of about 10.75%, with an efficient yield shut to 11%.

The dividend is adjusted month-to-month to preserve STRC buying and selling close to its $100 goal worth.

Source: Google Finance

Strategy makes use of proceeds from STRC and different most well-liked applications to fund Bitcoin purchases.

Since launch, STRC has returned simply over 10%, whereas remaining far much less unstable than Strategy’s widespread inventory or Bitcoin itself.

Strategy’s method has pushed an aggressive growth of its Bitcoin treasury. By late 2025, the corporate held 650,000 BTC after including tens of hundreds of cash all year long.

About 21,000 BTC had been bought utilizing STRC IPO proceeds alone.

Additional purchases in October and November lifted complete holdings past 641,000 BTC on the time, funded by means of numerous most well-liked choices and at-the-market share gross sales.

Metaplanet Turns to Buybacks as Japan’s Bitcoin Treasury Trade Cools

Metaplanet seems to be adapting that very same funding blueprint to Japan’s market circumstances.

The firm has already issued Mercury Class B preferred shares, which mix quarterly fastened dividends with the choice to convert into widespread inventory.

On Nov. 20, Metaplanet accredited the issuance of 23.61 million Mercury shares by means of a third-party allocation, elevating about ¥21.25 billion, or roughly $135 million.

The conversion worth was set nicely above the corporate’s market worth, limiting quick dilution.

At the identical time, Metaplanet has relied closely on debt secured by its Bitcoin holdings.

In late November, the corporate disclosed a new $130 million loan backed entirely by BTC below a beforehand introduced $500 million credit score facility.

As of its newest treasury replace, Metaplanet holds 30,823 BTC valued close to $2.7 billion, with a median acquisition price of $108,070 per coin.

Source: Coingecko

With Bitcoin buying and selling under that degree, unrealized losses stood at roughly $636 million.

The timing of the Mars announcement comes throughout a slowdown throughout company Bitcoin treasuries. DefiLlama knowledge shows that digital asset treasury inflows dropped to $1.32 billion in November, the bottom month-to-month complete of 2025.

Notably, In November alone, Strategy shares fell greater than 35%, whereas Metaplanet’s inventory dropped over 20% as Bitcoin slid practically 25% from October highs.

The submit MetaPlanet CEO Reveals Strategy-Style ‘MARS’ Plan to Supercharge Bitcoin Buying appeared first on Cryptonews.

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