Visa Deepens Crypto Push With New Stablecoin Advisory Unit
According to reviews, Visa has created a brand new stablecoin advisory service by way of its Visa Consulting & Analytics (VCA) division.
The initiative is designed to assist banks, fintechs, retailers, and different giant corporations discover how stablecoins can be utilized for funds, treasury operations, and different enterprise processes.
The program combines market analysis, expertise integration help, and coaching to present purchasers sensible steerage as they check and undertake stablecoin options.
Visa Expands Advisory Services
Sources point out the advisory apply will present market-fit assessments, technique growth, go-to-market planning, and technical enablement.
Visa has even launched a specialised stablecoin course through Visa University to coach purchasers on the basics and sensible software of those digital belongings.
The service goals to assist organizations transfer from pilot applications to completely operational stablecoin programs whereas sustaining compliance with regulatory necessities.
BREAKING: Visa launches Stablecoin Advisory Practice
Every financial institution is asking the identical query proper now: “What’s our stablecoin technique?”
And once they don’t know the reply, who do they name?
Their card community.
—
Visa simply formalized what was most likely occurring…
— Simon Taylor (@sytaylor) December 15, 2025
Early Clients And Market Context
Based on reports, a number of US monetary establishments are among the many first purchasers, together with Navy Federal Credit Union, VyStar Credit Union, and Pathward.
The digital funds expertise firm has reported that its stablecoin settlement quantity has reached an annualized run price of roughly $3.5 billion as of late November 2025. The firm helps over 130 stablecoin-linked card applications throughout greater than 40 international locations.
The general stablecoin market has surpassed $250 billion in complete worth, highlighting robust curiosity from each retail and institutional contributors.
Partnerships And Pilot Programs
Reports present Visa has been piloting stablecoin settlements for a number of years, together with early work with USDC in 2023. Partnerships with corporations like Aquanow have expanded settlement capabilities in areas akin to Central and Eastern Europe, the Middle East, and Africa.
Visa additionally experimented with initiatives permitting companies to make cross-border funds utilizing stablecoins for pre-funding, in an effort to decrease transaction prices and handle liquidity.
The Importance And Rise Of Stablecoins
According to analysts quoted in information reviews, using stablecoins by banks and fintechs for numerous functions akin to cross-border funds and business-to-business funds is being explored.
The advisory service supplied by Visa assists the standard agency in understanding the choices accessible to them whereas implementing controls and incorporating new expertise into current fee programs. Such general experience in expertise and laws places the corporate on their advisory panel to pilot their stablecoin providing.
Featured picture from Wikimedia, chart from TradingView
