Nexo Secures Multi-Year Title Sponsorship Of US ATP 500 Dallas Open
Digital belongings wealth platform Nexo introduced that it has entered right into a multi-year title sponsorship settlement with the US ATP 500 Dallas Open beginning in 2026, changing into the match’s first-ever Title Partner as a part of its broader world branding technique centered on premium sports activities partnerships.
The settlement was formally introduced in Dallas, alongside the introduction of the Nexo Dallas Open id and the renovation of two public tennis courts in North Texas. As one in all solely two ATP 500 occasions within the United States and the nation’s solely indoor ATP Tour championship, the Dallas Open positions Nexo inside a extremely unique group of ATP 500 title sponsors.
Nexo Partnership Elevates Dallas Open’s Global Profile As Tournament Enters New Growth Phase
Tournament Director Peter Lebedevs described the partnership as an essential step within the occasion’s improvement, noting that securing a sponsor of Nexo’s scale through the match’s second yr as an ATP 500 competitors enhances its worldwide profile and aligns the occasion with innovation in digital asset providers. From Nexo’s perspective, the long-term settlement is meant to strengthen sustained world model publicity by integrating the corporate into high-profile sports activities environments that entice prosperous and engaged audiences.
The announcement additionally emphasised the match’s group initiatives, highlighted by the resurfacing of two tennis courts in North Texas to enhance year-round entry for younger gamers and leisure individuals. The Dallas Open, now in its fifth yr in North Texas, was upgraded to ATP 500 standing in 2025, a transition that expanded each its world attain and business significance.
The 2026 Nexo Dallas Open is scheduled for February seventh–fifteenth on the Ford Center at The Star in Frisco, the headquarters and coaching complicated of the Dallas Cowboys, and is predicted to function main American and worldwide gamers, together with Taylor Fritz, Ben Shelton, and 2025 finalist Casper Ruud.
The Dallas Open sponsorship represents Nexo’s fourth partnership in skilled tennis and its third collaboration with the ATP Tour, following its current multi-year settlement with the Australian Open and earlier sponsorships of the ATP 500 Abierto Mexicano Telcel in Acapulco and the ATP 250 Mifel Tennis Open in Los Cabos.
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