Ethereum Treasury Giant Bitmine Makes $200M Power Move Into MrBeast’s Empire
Bitmine Immersion Technologies introduced a $200 million fairness funding in Beast Industries, the leisure firm based by YouTube creator Jimmy Donaldson, who’s broadly referred to as MrBeast, on Thursday.
The world’s main Ethereum treasury firm stated the transaction is predicted to shut on or about January 19, 2026.
Bitmine’s $200M MrBeast Deal
In its announcement, Bitmine stated that its broader focus is on implementing digital asset methods for institutional traders and public market members. Thomas “Tom” Lee, Chairman of Bitmine, stated MrBeast and Beast Industries symbolize the main content material creator and creator-driven platform of the present era, whereas citing their attain and engagement throughout Gen Z, Gen Alpha, and millennial audiences.
Jeff Housenbold, CEO of Beast Industries, additionally weighed in and acknowledged,
“We are excited to welcome Tom Lee and Bitmine as new traders in Beast Industries, becoming a member of our present top-tier enterprise traders. Their assist is a powerful validation of our imaginative and prescient, technique, and progress trajectory, and it supplies extra capital to attain our objective to turn into probably the most impactful leisure model on the planet. We stay up for exploring methods to additional collaborate and incorporate DeFi into our upcoming monetary providers platform.”
Last September, the analytics platform Lookonchain claimed that the YouTuber invested 705,821 ASTER, which was then valued at roughly $1.28 million. MrBeast, nevertheless, publicly denied the rumors.
Insider Trading Allegations
An on-chain investigation later linked MrBeast to greater than 50 cryptocurrency wallets allegedly concerned in insider buying and selling actions. According to a report by advisory agency Loock.io again in 2024, investigators claimed that MrBeast and members of his influencer community promoted a number of crypto tokens on social media earlier than promoting holdings at vital earnings, collectively estimated at over $23 million.
Tokens cited within the report included SuperVerse (SUPER), Ethernity Chain (ERN), Polkamon (PMON), STAK, and AIOZ. SuperVerse alone allegedly generated greater than $11 million in earnings. The findings revealed that transaction patterns had been traced via a publicly identified Ethereum pockets beforehand used for NFT purchases, which helped analysts join associated wallets and observe fund actions.
Investigators pointed to situations the place tokens had been offered shortly after promotional exercise, thereby elevating questions on insider buying and selling practices. However, management over particular person wallets couldn’t be definitively established. The report additionally detailed particular instances, together with a PMON funding that reportedly turned $25,000 into $1.3 million and ERN token transfers that occurred earlier than massive sell-offs.
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