Morgan Stanley Creates Digital-Asset Strategy Post, Names Long-Serving Exec To Lead
Morgan Stanley has created a brand new position to coordinate its digital-asset technique, tapping longtime govt Amy Oldenburg because the financial institution steps up its push into crypto.
Oldenburg will sit inside a firm-wide technique and execution effort, in keeping with an inside memo despatched Monday by co-presidents Andy Saperstein and Dan Simkowitz, Bloomberg reported Tuesday.
She comes from Morgan Stanley Investment Management, the place she most lately led emerging-markets fairness and oversaw digital-asset initiatives contained in the unit.
The appointment lands because the financial institution strikes from providing entry to crypto merchandise to constructing a extra full toolkit.
ETF Filings Mark Morgan Stanley’s Deeper Push Into Crypto
In early January, Morgan Stanley Investment Management filed preliminary registration statements for exchange-traded merchandise tied to Bitcoin and Solana, a transparent sign it desires a bigger foothold in regulated crypto publicity.
The filings got here as US guidelines round crypto market plumbing proceed to evolve, drawing extra conventional finance companies into the house.
Reuters reported that Morgan Stanley’s ETF push is a part of a broader pattern of banks leaning additional into digital property below President Donald Trump’s administration.
Risk Guidance Shapes How Clients Access Crypto
On the brokerage facet, Morgan Stanley has also said it plans to offer cryptocurrency trading on its E-Trade platform within the first half of 2026, utilizing Zerohash for digital-asset infrastructure, with Bitcoin, Ether and Solana among the many preliminary tokens.
Within wealth administration, the financial institution has began placing guardrails round how shoppers method the asset class.
A Global Investment Committee report described cryptocurrency as speculative and prompt allocations of about 2% to 4% relying on threat urge for food, whereas likening Bitcoin to “digital gold.”
Oldenburg’s new remit ties these strands collectively, giving Morgan Stanley a single senior level particular person to align product growth, partnerships and execution as crypto strikes additional into mainstream markets.
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