PayPal Survey: 4 In 10 US Merchants Now Accept Crypto
A rising share of retailers within the US are actually taking crypto at checkout. That shift is small in some locations and massive in others, however it’s actual. Reports say that roughly 4 in 10 US retailers settle for cryptocurrency as we speak, and buyer curiosity is a transparent motive why.
Merchant Demand Is Rising
According to a brand new survey from PayPal and the National Cryptocurrency Association, about 39% of retailers have added crypto as a cost possibility.
Many of these corporations say they hear from consumers about crypto use regularly. Reports notice that 88% of retailers have gotten questions on paying with crypto, and 69% say they see demand at the very least as soon as a month.
Also, 84% of respondents assume crypto funds will likely be widespread inside 5 years, which reveals a whole lot of enterprise leaders anticipate wider use quickly.
Who’s Accepting Crypto
Adoption is uneven. Big firms with annual income above $500 million lead the pack, with roughly 50% accepting crypto.
Smaller retailers lag at about 34%, whereas midsize corporations sit close to 32%. Travel and hospitality, gaming and digital items, and higher-end retail are among the many sectors pushing crypto ahead. These markets typically promote on-line or to tech-savvy consumers, so it is smart they’d transfer sooner.
Crypto’s Role In Sales
For retailers that already settle for digital belongings, crypto is not only an occasional trickle. Reports say digital belongings account for over 1 / 4 of gross sales for a few of these sellers.
Around 72% of present crypto-accepting retailers stated their crypto gross sales grew over the previous yr. That form of development helps clarify why corporations need to maintain the choice out there.
Barriers And Bright Spots
A standard grievance is that setup continues to be too arduous. Surveys discovered about 90% of retailers would settle for crypto if it had been as straightforward as taking a bank card.
Payment instruments and integration are prime issues. Merchants record sooner funds, the possibility to achieve new clients, and higher purchaser privateness as causes to just accept crypto.
Younger generations are pushing the development too — Millennials and Gen Z consumers are sometimes those asking to make use of crypto at checkout.
What Merchants Want Next
The survey was run in October 2025 and polled about 619 cost technique decision-makers throughout retail, journey, and digital items.
PayPal and the NCA put the findings in a public launch on the finish of January 2026. Many executives say the following step is easier instruments and clearer guidelines. If retailers get simpler on-ramps and dependable rails for settlements, acceptance might unfold sooner.
Featured picture from PayPal Newsroom, chart from TradingView
