BLUFF Raises $21 Million to Power Betting Innovation

Los Angeles, California, February third, 2026, Chainwire

Backed by Top Consumer, Crypto and Cultural Investors, BLUFF Quickly Emerges as a Fast-Growing Betting Platform Boasting More Than 125M Bets in Beta

BLUFF, the next-generation betting and leisure platform, has raised $21 million in strategic funding led by international blockchain know-how fund 1kx, with participation from Makers Fund, Maximum Frequency Ventures, Delphi Ventures Founders and different high-profile backers, together with sports activities champion & tech investor, Tristan Thompson. The workforce contains former senior executives from Stake, Bet365, William Hill and Bodog, drawing on expertise working the world’s main betting platforms to ship a very novel gaming expertise. The workforce will use the funds to advance the modern betting platform and launch at scale.

BLUFF is constructing a social centric betting platform and sportsbook designed for the following technology of gamers. The platform prioritizes pace, transparency and participant alignment, with instantaneous onboarding, real-time settlement, provably honest video games and reward techniques that permit customers to take part immediately within the ecosystem they assist develop.

“When we started constructing BLUFF, we set out to create a betting platform for the brand new technology of betters who prioritise quick, high-engagement gameplay, real-time experiences, actual stakes and the social power that defines how gamers interact on-line at present,” mentioned BLUFF’s Founder. “This funding, and the buyers who’ve backed us, validates our mission of what the way forward for on-line betting can appear to be. Novel content material, user-experience obsessed, deep group focus, and hyper-engaging for all customers.”

The increase follows an distinctive pre-release section, throughout which BLUFF has attracted over 600,000 sign-ups, sustained tens of 1000’s of day by day lively customers and processed over 125,000,000 bets by means of its beta in 3 months alone. This early traction positions BLUFF as one of many fastest-scaling new betting platforms out there with strategic companions throughout crypto, gaming and shopper leisure.

“The pace of execution and degree of natural demand we’ve seen from BLUFF is uncommon,” mentioned Peter Pan, Partner at 1kx. “They’re constructing a category-defining platform with the potential to turn into the primary vacation spot in betting and leisure. BLUFF is precisely what the following technology of customers is demanding.”

Beyond conventional iGaming and sports activities betting, BLUFF is constructing a unified expertise that blends betting, reside prediction markets, binary outcomes, and creator-led group occasions inside a single platform. Bluff additionally gives a VIP matching program to make the transition from legacy platforms reminiscent of Stake, Shuffle and Rollbit to Bluff as seamless as doable, providing market-leading bonuses, rewards and world-class VIP service by means of a 24/7 VIP concierge.

“We are thrilled to again the BLUFF workforce,” mentioned Andrew Willson, Partner at Makers Fund. “They deliver a deep, nuanced understanding of participant wants mixed with an modern method to firm constructing and platform design. By prioritizing gamers and providing a differentiated expertise, we anticipate BLUFF to turn into a disruptive model within the betting area.”

To study extra and play now, go to Bluff.com.

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About BLUFF

BLUFF is constructed for the brand new technology of gamers. A world sports activities betting and iGaming platform the place gaming, actual stakes, tradition, and group merge right into a single, steady loop to meet at present’s customers’ calls for. It begins as a betting platform and sportsbook and evolves into one thing a lot greater, with novel wager sorts, loot bins, and buying and selling that make for a novel betting expertise. Backed by international blockchain know-how fund 1kx, the founding workforce contains senior executives and operators from Stake, Bet365, William Hill, Bodog, YOLO and different category-defining platforms, bringing a long time of expertise on the highest ranges of betting and gaming.

About 1kx

1kx is a research-driven, fundamentals-focused international funding agency. Founded in 2018 by tech entrepreneurs Lasse Clausen and Chris Heymann, 1kx invests at key inflection factors for blockchain applied sciences to create breakthrough alternatives throughout industries. The agency’s mission is to develop the area experience and thought management required to speed up essentially the most consequential markets rising on the intersection of blockchain and the broader financial system. As one of many top-performing and most institutionalized funds within the blockchain area, 1kx companions with a various international investor base, together with sovereign wealth funds, pension funds, endowments, foundations, fund of funds, firms, and household workplaces. Renowned for its hands-on method, technical rigor, and unwavering long-term dedication to founders, 1kx has empowered over 150 visionary startups to scale transformative initiatives whereas delivering enduring returns for its buyers.

To study extra, go to https://1kx.capital/ or @1kxnetwork on X.