Crypto Press Releases Form a ‘Parallel News Market’ That Can Influence Prices, Study Shows

A rising share of data driving crypto markets comes not from journalists, however from paid press releases.

An evaluation of two,893 crypto press releases printed between June and November 2025 exhibits that these distribution networks function as a parallel information market, able to shaping sentiment and quickly transferring costs, even earlier than verification happens.

Over 60% of Releases Come from High-Risk Projects

The study discovered that 62% of releases originated from high-risk (35.6%) or outright scam (26.9%)tasks. Meanwhile, 27% have been low danger, and 10% have been medium danger.

Unlike editorial protection, the place journalists assess credibility, press-release wires publish consumer content material with minimal evaluate. This permits deceptive or exaggerated claims to achieve audiences shortly, influencing asset costs.

Only 2% of releases (58 complete) lined substantive occasions similar to funding rounds, mergers, or analysis. Nearly 50% have been product or function updates, and 24% have been associated to buying and selling and exchange listings, typically flooding the market with repetitive content material ignored by credible newsrooms.

Tone evaluation revealed that solely 10% of releases have been impartial, whereas 54% have been overstated and 19% overtly promotional.

In complete, round 70% contained blatant advertising spin, with phrases like “revolutionary,” “game-changing,” or “main the Web3 future.”

Market Impact and Manipulation Risk

Syndication practices amplify these results. Many platforms assure placement throughout dozens of web sites, together with crypto media retailers and mainstream sidebar feeds. This permits tasks to showcase “as seen on” alerts.

Small or ignored disclaimers could lead informal traders to deal with promotional content material as impartial reporting.

The hype-laden content material can set off retail investor activity and even algorithmic trading bots, producing short-term worth strikes primarily based on notion quite than fundamentals.

This mirrors conventional pump-and-dump ways in penny shares, the place press releases have traditionally created synthetic demand earlier than insiders promote.

Therefore, the examine presents a essential takeaway for traders: visibility doesn’t equal validation. Press releases, particularly from high-risk or scam-adjacent tasks, must be handled first as promotional materials and second as potential market-moving alerts—with skepticism utilized at each step.

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