62% of Crypto Press Releases Come From High-Risk or Scam Projects: Chainstory
A majority of press releases revealed throughout crypto information websites originate from high-risk or outright fraudulent initiatives.
In a brand new report, crypto communications agency Chainstory analyzed 2,893 crypto press releases revealed between June 16 and November 1, 2025, and located that roughly 62% have been issued by initiatives categorised as both High Risk or confirmed Scams, based mostly on indicators akin to nameless groups, unrealistic return claims, and cross-referencing with authorized and shopper rip-off databases.
Low-Impact Updates
Crypto-specific press launch “wires” function on a pay-to-play mannequin that permits initiatives to purchase assured placement throughout companion media websites, and, within the course of, bypass conventional editorial judgment. Unlike legacy wire companies that distribute releases for journalists to guage, many crypto wires promote direct publication to audiences with minimal compliance checks. This successfully turns article placement right into a paid commodity.
Chainstory said that any crypto mission with adequate price range can safe visibility on recognizable information domains regardless of credibility.
The evaluation revealed that the majority wire content material consists of low-impact bulletins that will sometimes be ignored by newsroom editors. Nearly half of all releases, or 49%, targeted on routine product or function updates, whereas one other 24% lined trade listings and buying and selling promotions. Token launches and tokenomics modifications accounted for 14% of releases.
On the opposite hand, solely 58 releases, roughly 2% of the dataset, associated to historically newsworthy occasions akin to enterprise funding rounds, mergers and acquisitions, or main company finance exercise.
Promotional Hype Dominates Crypto Wire
Chainstory additionally examined tone and language, discovering that promotional framing dominates crypto press releases. Only round 10% have been written in a impartial, factual type, whereas roughly 54% have been categorized as “overstated” and one other 19% as overtly promotional. The report noticed that superlative-heavy language frequent in advertising and marketing copy stays unchallenged in paid releases, even when related claims can be edited or questioned in reported journalism.
Risk profiling of issuers revealed a heavy skew towards questionable initiatives. High-risk issuers accounted for 35.6% of all releases, whereas confirmed scams made up 26.9%. Low-risk, established initiatives have been chargeable for solely about 27% of press releases, which signifies that extra credible corporations rely much less on paid distribution and usually tend to obtain natural protection. In sectors akin to cloud mining, nearly 90% of press releases got here from initiatives flagged as high danger or scams.
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