MEXC COO Vugar Usi on Navigating Crypto’s 2026 Reset: Why Retail-First Exchanges Are Winning
As Bitcoin trades below $69,000 following its October 2025 peak of $126,000, MEXC Chief Operating Officer Vugar Usi outlined why retail-focused exchanges are gaining floor in an more and more institutionalized market throughout final week’s CoinGecko Meetup #33. Leading MEXC, the fastest-growing international cryptocurrency change redefining a user-first method to digital property by true zero-fee buying and selling, Usi charted a strategic path ahead that leverages retail energy in unsure instances.
“The smartest buyers aren’t simply getting wealthy or poor on paper with the market’s swings. They’re those who know easy methods to lock in earnings, take some cash off the desk, and go do one thing fulfilling with it,” Usi informed the digital viewers. “There’s at all times alternative to purchase and an incredible alternative to promote.”
While acknowledging 2025’s volatility—from the Bybit hack to October’s historic 10.10 liquidation occasion—Usi recognized two basic market shifts: crypto’s mainstream acceptance by regulators and monetary establishments, and the evolution of exchanges into “tremendous apps” providing all the pieces from buying and selling to funds. These shifts, he argues, create distinctive benefits for retail-first platforms like MEXC.
The numbers inform the story. Unlike main exchanges the place 80% of quantity comes from establishments, over 90% of MEXC’s 40 million customers are retail merchants. This positioning, mixed with zero-fee trading throughout 3,000+ listings, tokenized equities, and valuable metals, locations MEXC in what Usi describes as “a really candy spot” between entry-level platforms and decentralized exchanges.
“Making positive that somebody truly trusts in you and trades with you is the precise signal of success,” Usi stated. “It’s not about what number of customers there are, it’s concerning the buying and selling volumes.”
For 2026, MEXC will proceed strengthening person safety measures following final yr’s Guardian Fund launch whereas sustaining its zero-fee mannequin throughout spot markets, derivatives, and tokenized property—a technique Usi believes will outline the approaching consolidation period. Despite present market circumstances, Usi maintains long-term conviction in Bitcoin and strategic alternatives for merchants getting into at present ranges.
About MEXC
Founded in 2018, MEXC is dedicated to being “Your Easiest Way to Crypto.” Serving over 40 million customers throughout 170+ international locations, MEXC is thought for its broad number of trending tokens, on a regular basis airdrop alternatives, and low buying and selling charges. Our user-friendly platform is designed to help each new merchants and skilled buyers, providing safe and environment friendly entry to digital property. MEXC prioritizes simplicity and innovation, making crypto buying and selling extra accessible and rewarding.
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