How CoinEasy Is Redefining Web3 Onboarding In Korea’s Fast Evolving Crypto Landscape

Global Web3 adoption has accelerated by means of 2025 because the ecosystem shifts from speculative cycles towards mature infrastructure, institutional integration, and actual‑world utility. This is pushed by clearer laws and the mainstreaming of stablecoins.   

In Korea, adoption is rising in parallel because the market transitions from hypothesis to a structured, self‑sustaining Web3 ecosystem supported by regulatory readability and rising institutional participation. Amid these shifts, schooling and simplified UX and UI have turn into the decisive components enabling customers to maneuver from curiosity to lively on‑chain participation.

In this interview, Seung Hyun Lee, Founder of CoinEasy, explains how the platform goals to reshape Korea’s crypto tradition, construct a Web3 schooling ecosystem, and increase its position as an onboarding platform for customers and builders.

CoinEasy is concentrated on constructing a sustainable Web3 ecosystem by means of schooling and group engagement quite than simply buying and selling. How has that founding imaginative and prescient influenced the platform’s technique, and what milestones have you ever achieved towards this objective to this point?

We intention to maneuver past Korea’s quick‑time period, worth‑pushed crypto tradition and construct a sustainable, schooling‑based mostly Web3 ecosystem. From day one, we now have targeted on on‑chain curriculum, protocol construction evaluation, danger administration, and lengthy‑time period Web3 use circumstances, so customers can truly be taught to make use of Web3 merchandise—bridging, swapping, creating non‑custodial wallets, and extra.

We usually are not constructing a dealer group; we’re constructing Web3 customers. Today, our instructional group has grown to greater than 90,000 folks, and we function Korea’s go‑to‑market companion for international Web3 tasks. We have launched schooling manufacturers akin to EasyAd, EasyCon, StraightforwardInsight, EasyAlpha, and different onboarding supplies and newbie‑pleasant infrastructure. Our KPIs concentrate on participant conversion and retention, not simply follower counts.

CoinEasy’s mission is to assist international Web3 tasks enter the Korean market by means of group constructing, occasions, and localized content material. How do you stability worldwide blockchain developments with native market wants, and the way necessary is content material localization to your strategy?

Many Korean customers are exploring Web3, and whereas they’ll use translation instruments, they nonetheless battle to search out correct, related details about tasks or the broader ecosystem. We present simplified crypto insights and a unified on‑chain curriculum for each customers and shoppers. For Korea‑targeted go‑to‑market efforts, we create simple, visible tutorials and articles so customers can shortly perceive new tasks and on‑chain merchandise.

Lowering Barriers: UX, Gasless Onboarding, Interoperability & SocialFi

Your crew developed EasyChain to simplify onboarding for brand spanking new crypto customers. Why did you select this infrastructure, and what benefits does it supply when it comes to UX and scalability?

We constructed EasyChain as a gasless EVM Layer 2 to scale back onboarding friction. It is powered by Aurora, giving us EVM compatibility, developer‑pleasant infrastructure, scalability, and low‑value operations. Users don’t must high up their wallets initially, permitting them to discover Web3 as simply as a Web2 utility.

Korean customers are extraordinarily delicate to UX. Fintech and banking apps in Korea are extremely superior, so if one thing feels difficult, customers merely gained’t undertake it. EasyChain minimizes friction and makes the expertise intuitive.

CoinEasy affords gasless transactions for first‑time customers. How has this mannequin impacted consumer adoption and engagement, and what trade-offs are concerned?

We supply 5–10 gasless transactions so customers don’t must high up their wallets or fear about transaction charges once they first strive on‑chain actions. We additionally present NEAR Intents, permitting customers to bridge and deposit into EasyChain with out coping with typical Web3 complexities.

Once customers turn into snug, they’ll deposit USDC from different chains utilizing intents. Our instruments and UX are designed to help them all through the method.

The CoinEasy platform helps a number of blockchains. How necessary is multi-chain interoperability to your imaginative and prescient, and what challenges do you face in offering a seamless consumer expertise?

Interoperability is important as a result of Web3 is inherently multichain and suffers from fragmentation, particularly throughout EVM networks. We use NEAR Intents to make sure customers can simply deposit from varied chains—EVM, Solana, Sui, and others—with out coping with advanced bridges.

The UI is straightforward: customers select a sequence and token, akin to USDC, and deposit instantly into EasyChain with just some clicks. Our objective is to take away as a lot multichain complexity as attainable.

CoinEasy additionally has a cell app described as a “SocialFi Mobile App.” How do social networking and gamified components help your academic objectives, and what benefits come from decentralizing social options?

As time goes on, permissionless and decentralized social options turn into more and more necessary. Many platforms reap the benefits of customers, and decentralized social instruments assist folks perceive how Web3 functions work by means of acquainted interactions just like X or Instagram, enhanced with pockets integration.

Users can message one another, like content material, tip creators, and help each other. Smart contracts make income‑sharing simpler and extra clear than Web2 platforms. These options empower on a regular basis customers, creators, and corporations.

Community Building, Institutional Adoption & CoinEasy’s Roadmap

Organizing academic occasions is a core a part of CoinEasy’s technique. What have you ever discovered from these actions, and the way do you measure their impression?

We launched EasyCon to concentrate on workshops and group meetups as a result of there have been few locations the place folks may be taught deeply about tasks—their updates, imaginative and prescient, and new options. At Consensus Hong Kong, we supplied workshops the place customers and creators may be taught instantly from tasks and achieve confidence to construct in Web3.

Many individuals turn into lengthy‑time period followers. Our Luma subscriber base has grown to greater than 40,000, and folks observe the EasyCon collection globally. Major corporations like Nexon and even actual‑property companies have attended our occasions, exploring Web3 partnerships and options.

We are seeing extra establishments undertake blockchain infrastructure for actual‑world use circumstances, akin to provide chain funds secured by good contracts. It’s thrilling to see these sensible functions rising.

Across Asia, institutional adoption of crypto is rising. How do you see Korea’s position on this pattern, and what position do you envision for CoinEasy?

Our position is to supply academic supplies for on a regular basis customers, builders, and each Web2 and Web3 corporations. In Korea, many banks and fintech companies are issuing stablecoins and dealing with main gamers like Circle. We see mass adoption approaching.

Platforms like Naver and Upbit—Korea’s equivalents of Google and main exchanges—have the infrastructure to push stablecoins and crypto into mainstream use.

What are CoinEasy’s improvement plans for the subsequent 12–24 months?

Our objective is to make Web3 so easy that even a grandmother may use it. Everyone ought to have the ability to use Web3 merchandise with out going through advanced boundaries.

We intention to simplify every little thing by means of schooling and product design so Web3 feels as simple as Web2. We are persevering with to construct EasyChain and EasyGo, our Duolingo‑fashion Web3 schooling platform, which can launch quickly. We are excited to welcome extra customers and sit up for 2026.

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