Bitget Launches UEX Switch Campaign To Promote Unified Cross-Asset Trading And Borderless Market Access
Bitget, the world’s first Universal Exchange (UEX), has launched the UEX Switch Campaign, an initiative encouraging merchants to transition from fragmented, single-asset platforms to a unified account able to accessing alternatives throughout cryptocurrency and conventional monetary markets. The marketing campaign follows a latest improve to the Bitget app, which now shows crypto and TradFi merchandise collectively on the homepage, reportedly lowering navigation steps by round 30% in contrast with typical buying and selling workflows.
The marketing campaign emphasizes a single message: Switch to UEX, Switch to Bitget. Bitget highlights the rising interconnection of markets, noting that crypto belongings correlate with equities, gold responds to macroeconomic sentiment, and foreign exchange reacts to the identical information as Bitcoin. Despite these hyperlinks, many merchants proceed to make use of a number of apps, convert currencies, and probably lose time and market alternatives. The UEX Switch Campaign is meant to deal with this fragmentation and place Bitget UEX as a platform designed for cross-asset buying and selling.
“The pivot is right here. Traders who’re nonetheless not adapting to the evolving markets are leaving alpha on the desk each single day,” stated Gracy Chen, CEO at Bitget in a written assertion. “Bitget UEX was constructed to take away that friction solely. The aim is to offer one account and platform for all markets and alternatives. The nice migration has begun,” she added.
Bitget’s #TheGreatMigration Campaign Highlights Shift To Integrated, Borderless Trading
The marketing campaign makes use of the hashtag #TheGreatMigration to convey the concept that capital flows towards extra environment friendly alternatives. As cryptocurrency develops into a world monetary infrastructure and tokenized belongings acquire adoption, merchants are more and more shifting from remoted platforms to built-in, borderless buying and selling environments. Bitget UEX is positioned as a vacation spot for this pattern.
Bitget reported capturing 89% of the worldwide market share for Ondo’s tokenized inventory tokens, reaching file each day volumes of $6 billion in January 2026. The platform offers entry to over 200 tokenized shares and ETFs, CFDs, inventory perpetuals, foreign exchange, indices, commodities, and valuable metals, all inside a single USDs-denominated account. Cross-margin capabilities, round the clock market entry, and leverage of as much as 500x can be found. With a long-term goal of dealing with 40% of tokenized inventory buying and selling quantity by 2030—estimated at $15–$30 trillion—the UEX Switch Campaign is offered as a big step in Bitget’s technique to turn out to be a number one international liquidity and distribution hub for asset buying and selling. The marketing campaign launched globally on March 16, 2026.
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