Australia Cracks Down on Gambling Ads as Prediction Markets Like Polymarket Remain Blocked
Australian Prime Minister Anthony Albanese introduced sweeping restrictions on playing promoting throughout tv, radio, on-line platforms, and sporting venues on April 2.
The new guidelines take impact from January 2027 and goal to cut back youngsters’s publicity to betting promotions throughout stay sports activities broadcasts and on a regular basis media.
Australia’s Per-Capita Gambling Losses Drive Reform
Australia has the best per capita playing losses globally. In the 2022-2023 fiscal 12 months, Australians lost $31.5 billion on playing, averaging roughly $1,527 per individual.
The nation holds lower than 0.5% of the world’s inhabitants, but accounts for almost 20% of its poker machines.
Under the brand new measures, playing advertisements will likely be totally banned throughout stay sport broadcasts on TV between 6 am and eight:30 pm.
Outside stay sport, a cap of three advertisements per hour applies throughout the identical window. Celebrities and athletes can now not seem in playing promotions.
Online playing advertisements will solely be permitted when customers are logged in, verified as over 18 and given an opt-out choice. Radio advertisements face bans throughout faculty drop-off and pick-up hours.
“We’re slicing playing advertisements on TV, radio, on-line and on the sector,” Albanese articulated.
However, the reforms fall in need of the complete phased ban really helpful by the 2023 Murphy parliamentary inquiry.
Donation Scrutiny and Prediction Market Implications
Australian Electoral Commission filings present playing corporations continued donating to each main events throughout reform delays.
Sportsbet gave $88,000 to Labor on June 26, 2024, weeks earlier than the federal government shelved a proposed blanket advert ban.
Tabcorp contributed $60,500 and Responsible Wagering Australia added $66,000 to federal Labor that very same monetary 12 months.
Meanwhile, crypto-based prediction platform Polymarket remains banned and ISP-blocked in Australia since August 2025.
The Australian Communications and Media Authority (ACMA) categorised it as an unlicensed interactive playing service.
This follows an investigation that discovered the platform had paid TikTok and Instagram influencers to focus on Australian bettors throughout the 2025 federal election.
US-regulated prediction exchange Kalshi has self-restricted Australian customers from accessing its platform, citing compliance with native playing legal guidelines.
Neither platform is immediately affected by the brand new promoting guidelines, which goal licensed home operators like Sportsbet and Tabcorp.
The promoting restrictions signify one piece of Australia’s broader playing regulation puzzle. Prediction markets stay firmly in ACMA’s crosshairs below current laws.
Meanwhile, the brand new advert guidelines focus on lowering the visibility of conventional sports activities betting in mainstream media.
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