Apple Teases a Pokémon Beats Pill, Hinting at a Pikachu Speaker
Apple teased a Pokémon speaker by means of Beats by Dre, its headphone and audio model. The six-second clip closes on each logos and hints at a Pikachu-themed Beats Pill. Pokémon’s official account replied on X with an eyes emoji.
The tease lands roughly six weeks after Pikachu toured Apple’s headquarters. Still, Beats has not shared a worth, a launch date, and even the character’s identify. The Pokémon Company, which Nintendo co-owns, manages the franchise’s model offers worldwide.
Why the Apple Pokémon Speaker Tease Points to Pikachu
The clip reveals a darkish pill-shaped speaker as yellow lightning and purple power waves flash round it. The yellow bolts echo Pikachu, the franchise’s electric-type mascot. Beats, nevertheless, by no means names a character. The caption, “Time to catch one thing new,” nods to the franchise’s well-known catchphrase.
Pokémon’s emoji reply indicators that the franchise is in on the launch.
Meanwhile, a Pokémon information account on X shared images of a yellow Pikachu field labeled “Beats Pill.” However, neither firm has confirmed the ultimate design.
The Apple Pokémon speaker would construct on a product Apple introduced again solely lately. Apple revived the Pill in 2024, two years after it discontinued the sooner mannequin.
Pikachu Keeps Showing Up Where the Money Is
The tie-up follows a go to that already stirred hypothesis amongst followers in August. Back then, Pikachu toured Apple Park with Pokémon Company CEO Tsunekazu Ishihara. Days later, John Ternus replaced Tim Cook as Apple CEO.
Apple purchased Beats in 2014, and the model usually makes use of co-branded editions to refresh older {hardware}. Earlier in 2026, it launched particular editions with Nike and Okay-pop singer Jennie. An Apple Pokémon speaker would lengthen that playbook to gaming followers.
Pokémon, in the meantime, has turn out to be a monetary story as a lot as a cultural one. Rare graded playing cards returned about 150% since September 2021, per the CardTrack 100 index.
As a end result, Pokémon cards beat Bitcoin, gold, and the S&P 500 over that span.
Coinbase has teased digital Pokémon card packs that customers can redeem for bodily playing cards.
Pokémon’s model now strikes card costs, Polymarket prediction markets, and tech launches alike. An Apple Pokémon speaker will present whether or not that pull extends to client {hardware}.
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