Apple’s Memory Costs Jump 400%, iPhone 18 Pro Price May Rise $100
Apple’s reminiscence invoice for the iPhone 18 Pro has reportedly jumped 400% in a 12 months. The firm appears set to go a few of that price onto consumers subsequent week.
Research agency PatternForce says the 256 gigabyte Pro mannequin’s reminiscence prices are practically 400% larger than a 12 months earlier. Apple is predicted to substantiate new iPhone pricing subsequent week.
Memory Costs Squeeze Apple’s Margins
TrendForce said Apple’s efforts to barter cheaper costs elsewhere is not going to offset the added reminiscence prices. That leaves Apple selecting between absorbing the hit or elevating the iPhone’s retail worth. The agency’s report put it in stark phrases.
“For the 256GB Pro mannequin, reminiscence prices in 3Q26 are anticipated to be practically 400% larger than a 12 months earlier… An enhance in retail costs seems more and more unavoidable whereas {hardware} prices stay elevated.”
Apple has thus far spared iPhone consumers from the value will increase it utilized elsewhere. The firm raised costs on Mac, iPad, and Apple TV fashions in June. Apple stated it had delayed the transfer so long as attainable.
A Roughly $100 Increase Looks Likely
Current estimates level to a roughly $100 enhance for the iPhone 18 Pro over the iPhone 17 Pro, per PatternForce. That determine is notably softer than analyst Jeff Pu’s earlier estimate of $250 to $300.
PatternForce expects Apple to lean extra on Services income as an alternative of passing on the total 400% reminiscence enhance. The agency additionally cited cautious shopper spending as a purpose Apple will need to restrict sticker shock.
Frequent upgraders might really feel it most. Steeper costs might push consumers to stretch their improve cycles. That development issues to traders, particularly with AAPL shares recently slipping barely round Apple’s management change.
Apple’s already introduced lease-to-buy Apple Upgrade program might soften the blow. It would unfold the upper price throughout month-to-month funds as an alternative of 1 upfront bounce.
Whether Apple confirms the rise, and by how a lot, ought to turn out to be clear as soon as the new iPhone lineup debuts subsequent week.
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