Barunson, Studio Behind Parasite, to Launch nPLUG IP Remixing Platform on Story and Bring Flagship IP Onchain

[PRESS RELEASE – Seoul, South Korea, September 22nd, 2025, Chainwire]

nPLUG will let followers legally remix movie, music, and leisure IP utilizing Story’s programmable licensing infrastructure.

The Story Foundation has entered right into a strategic collaboration with Barunson, the acclaimed studio in movie and drama behind Parasite, recognized for spearheading the cultural content material ecosystem by creating Asia’s solely 340 billion KRW Ok-content funding fund. Together with its Web3 arm Nproject, they may launch nPLUG, a first-of-its-kind remixing platform for cultural IP.

Korean storytellers have captured the world’s creativeness. Parasite received Best Picture on the Oscars. Squid Game grew to become Netflix’s most-watched present. Baby Shark is a worldwide phenomenon. But behind this success lies a structural drawback: creators not often retain possession or share within the long-term upside. Platforms like Netflix personal the IP. Studios function on skinny margins. Even as Korean content material goes international, the worth flows elsewhere.

This partnership represents a brand new mannequin, one the place creators retain their IP, elevate capital instantly from followers, and unlock new methods to monetize by tokenization.

Through this partnership, Barunson will construct a construction that permits its flagship IP belongings to be remixed, re-created, and revenue-shared on the blockchain. It is already working to port key IPs to the Nproject platform, bringing them onchain by way of Story. This creates new alternatives for Ok-content to evolve from a consumable product right into a participatory, expandable asset within the international market.

Introducing nPLUG

Set to launch in This autumn 2025, nPLUG would be the first platform to embed programmable licensing instantly into short-form media content material. Running natively on Story, the world’s first Layer-1 blockchain purpose-built for IP, nPLUG will enable followers, editors, and creators to legally remix licensed IP into new shortform movies.

Users can mint remixes as onchain belongings with embedded licensing phrases, automated royalty splits, and trackable attribution. Smart contracts will deal with provenance, implement permissions, and unlock new monetization channels for each authentic rights-holders and remix creators.

Creators will likely be ready to freely produce and put up by-product works primarily based on authentic IPs, and revenues generated by adverts or in-app purchases (IAP) will likely be mechanically shared with the unique IP house owners.

Backed by Barunson’s cultural legacy, it’s one in every of Korea’s most iconic movie studios, having produced internationally acclaimed works comparable to:

• Parasite – First foreign-language movie to win Best Picture on the Academy Awards
• Mother, Inside Men, The Age of Shadows, Cobweb – Cult and important hits throughout genres

With this monitor file, Barunson is uniquely positioned to deliver world-renowned, remixable IP onchain, beginning with nPLUG because the gateway to a programmable content material ecosystem.

Until now, remixing IP legally has been practically unattainable. nPLUG, constructed by Nproject, adjustments that by introducing a brand new mannequin for artistic freedom and truthful compensation with:

• Real-time licensing of IP for fan remixes
• Transparent royalty flows for IP holders
• Global entry to iconic Korean IP as remixable digital belongings

With over $12B in annual exports throughout Ok-content and one of many world’s most engaged fan economies, Korea’s leisure trade is primed to lead the shift towards a decentralized artistic economic system. To speed up adoption, Barunson, Story, and Nproject plan to advance blockchain-based IP monetization fashions and will launch an IP funding fund inside the 12 months.

nPLUG positions Korea on the forefront of a worldwide motion to flip cultural IP into programmable capital. This means creators can license their IP legally and flexibly, permitting followers and new creators to remix, adapt, and develop tales with out relinquishing possession. It’s the muse for a extra equitable artistic economic system the place IP worth compounds over time and stays with those that imagined it.

Seung-yoon “SY” Lee, Co-founder & CEO, Story Protocol:

“Korean storytellers have confirmed they will seize the world’s creativeness, simply have a look at Parasite, Squid Game, or Baby Shark. But the enterprise mannequin behind these successes is damaged. Platforms seize the upside, whereas the creators who constructed these worlds are handled like work-for-hire.

Story’s programmable IP infrastructure adjustments this. It permits creators and studios to hold possession, elevate capital instantly from their followers, and flip their tales into globally investable franchises.

Shin-Beom Kang, CEO, Barunson:

“Barunson has been on the forefront of Korea’s cultural content material trade, producing and creating a variety of works throughout movie, drama, metaverse, gaming, and reside efficiency. This collaboration with Story and Nproject marks a pivotal step towards constructing a clear and truthful IP ecosystem powered by international fandom, and we’re dedicated to advancing Korea’s content material trade into the next-generation, blockchain-based IP economic system.”

About Story

Story is a Layer-1 blockchain purpose-built to make mental property programmable. Backed by $136 million from a16z, Polychain, and Samsung Ventures, Story launched its mainnet in early 2025 and has shortly change into a number one infrastructure for tokenized IP.The community permits creators, builders, enterprises, and AI labs to register content material as on-chain belongings with embedded rights—turning media, information, and AI-generated works into legally enforceable digital property. As the muse for IP’s evolution into an internet-native asset class, Story powers a extra open, equitable, and composable artistic economic system.

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