Binance Research: Gen Z Lifted ETFs to 25% of Its Equity Volume in August

Exchange-traded funds (ETFs) took 25.0% of Gen Z fairness buying and selling quantity on Binance in the primary days of August, up from 14.6% in June.

According to a Binance Research report revealed on August 12, millennials directed 9.5% of their early-August fairness quantity to the identical devices. Unleveraged ETFs drew 18.5% of Gen Z web fairness influx in June and 21.9% in July, whereas the single-stock share fell from 77.0% to 74.2%.

Report writer Lim Kim Thye cautioned that “two months just isn’t sufficient to set up a pattern.”

The Money That Stayed

Binance opened direct inventory buying and selling in June 2026, and its tokenized US equities reached $100 million in belongings below administration inside two weeks of launch, with 47% of buying and selling exercise exterior common US market hours.

Gen Z’s complete web fairness deployment fell 17.4% in July. Net influx to unleveraged ETFs slipped 2.0% over the identical interval, in opposition to 20.4% for single shares and 28.5% for leveraged merchandise.

Interestingly, Gen Z was the one cohort whose ETF holder base grew, rising 2.9%, whereas Millennials fell 4.5% and Gen X fell 5.9%. Its ETF consumers traded the least in July at 7.9 instances in opposition to 10.3 for Millennials. Across the pattern, ETF consumers held 1.4 to 1.6 fund symbols every, and in the June cohort, positions averaged 10 to 14 days, with 36% to 45% nonetheless open on the snapshot.

Ticket sizes ran in the identical path. The largest common buys in direct equities went to the dividend ETF SCHD at $16,567 per commerce and Broadcom (AVGO) at $12,370, whereas the smallest went to the best-known names, Tesla (TSLA) at $633 and Nvidia (NVDA) at $514 in shares.

Almost No Leverage

Leveraged and inverse ETFs made up 9.25% of Gen Z direct-equity turnover in July however 3.93% of web month-to-month influx, a share that has fallen from 4.55% in June to 2.65% in the opening days of August. “Gen Z doesn’t seem to be committing capital to leveraged publicity,” the report said.

But 88.2% of Gen Z accounts recorded no leveraged or inverse exercise in TradFi-Perps, in opposition to 84.5% of Millennials and 85.9% of Gen X. In direct equities, the determine is 96.5%, although Baby Boomers lead each product and attain 98.9% there.

Gen Z averages 13 trades a month on perpetuals in opposition to 17 for Millennials, and 22% of its direct-equity accounts have by no means positioned a promote order, behind Millennials at 30%.

The put up Binance Research: Gen Z Lifted ETFs to 25% of Its Equity Volume in August appeared first on CryptoPotato.