Bitpanda to Launch Unified Investing Platform Combining Stocks, ETFs, and Crypto
Austria’s Bitpanda introduced Tuesday it’s set to launch a unified investing platform that brings shares, ETFs, crypto and valuable metals collectively in a single regulated app.
The expanded platform will go stay on 29 January giving customers entry to greater than 10,000 shares and ETFsalongside Bitpanda’s present crypto and metals merchandise.
A Unified Investment Platform Goes Live
With the launch, Bitpanda mentioned it should enable clients to make investments throughout all main asset courses from one interface for the primary time. The platform combines Europe’s largest crypto providing with equities, ETFs and valuable metals, creating what the corporate describes because the continent’s broadest funding universe inside a single app.
Users may also give you the chance to commerce each complete and fractional shares permitting smaller buyers to achieve publicity to high-priced shares and diversified ETF merchandise with out committing giant quantities of capital upfront.
€1 Flat-Fee Trading and Transparent Pricing
Bitpanda mentioned its expanded equities providing covers round 8,000 shares and 2,500 ETFs all accessible at a flat price of €1 per commerce. The firm mentioned the pricing mannequin contains no hidden commissions, no custody charges and no cost for order circulation.
Automatic tax withholding might be accessible from day one for customers in Austria and Germany, simplifying compliance for retail buyers in these markets. Bitpanda mentioned this method displays its continued give attention to transparency.
New Features and User Experience
The new options embrace free deposits and withdrawals, zero-cost financial savings plans for shares and ETFs and superior order varieties reminiscent of restrict orders.
Bitpanda explains its customers may also give you the chance to switch present portfolios into Bitpanda in only a few clicks permitting them to handle their complete funding portfolio from a single app.
Eric Demuth, chairman and co-founder of Bitpanda, mentioned the launch marks a significant step for each the corporate and the broader monetary market. “Eleven years in the past, we made crypto easy and safe for everybody,” he mentioned. “Now comes the following evolution: for the primary time, we’re bringing all markets and asset courses collectively in a single app.”
Brand Campaign and Market Positioning
The transformation right into a unified funding platform might be supported by a pan-European communications marketing campaign that includes Christoph Waltz as Bitpanda’s model ambassador.
The marketing campaign will roll out throughout a number of channels and embrace activation initiatives reminiscent of a Twitch Streamer Challenge and academic content material codecs.
Lukas Enzersdorfer-Konrad, CEO of Bitpanda, mentioned the aim is to decrease obstacles to entry and make investing extra accessible. “With our €1 flat price per commerce and free financial savings plans for shares and ETFs, we’re making investing as straightforward and intuitive as our market-leading crypto providing,” he mentioned.
Bitpanda Weighs Frankfurt IPO in H1 2026
Bitpanda is lining up for a Frankfurt stock market debut within the first half of 2026, placing one in every of Europe’s greatest retail crypto platforms on a path from bull market beneficiary to public market check.
The Vienna-based firm may search a valuation of €4B to €5B ($4.6B – $5.8B), and it has tapped Goldman Sachs, Citigroup and Deutsche Bank to assist prepare the providing. Some see a first-quarter itemizing as a stay possibility.
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