Bridging Mining Rewards and Everyday Spending: Interview with EMCD’s Regional Head of Partnerships Abderrahman Ghiadi
EMCD, the ecosystem rooted in a single of the world’s largest mining swimming pools, is ready for a major enlargement. The newest product launch, the EMCD Payment Cards addresses one of crypto’s most persistent gaps: the power to simply use digital belongings for on a regular basis spending. With the brand new card, customers can flip their crypto into real-world purchases inside minutes — on-line, in-store, or by Apple Pay and Google Pay.
BeInCrypto had the chance to talk to Abderrahman Ghiadi, the Regional Head of Partnerships at EMCD, throughout Blockchain Life 2025, discussing how the corporate went from being a mining pool to a full crypto ecosystem for each miners and common crypto customers.
From Mining Pool to Closed-Loop Ecosystem
EMCD started as a mining pool however step by step expanded its product lineup to Wallet, Coinhold, OnLock, now Payment Cards, and others. According to Ghiadi, every product was a mirrored image of the customers’ present wants. “We’ve been step by step increasing the ecosystem including new instruments that will meet our customers’ wants. Now, we see that the crypto ecosystem of the long run must be a closed-loop one. Users ought to be capable to earn rewards on their earnings, handle their crypto, develop, and spend it inside one area. And that is the kind of an ecosystem we’re set to create”, he stated.
This imaginative and prescient of a seamless ecosystem in the end led to the creation of the EMCD Payment Card. It permits customers to spend their cryptocurrency anyplace Mastercard is accepted. Once an EMCD account is ready up, customers merely ought to high up the Payment Card with USDT instantly from the EMCD Wallet, and then pay with it in shops, on-line, or by cellular apps inside minutes after passing KYC.
Watch the total interview with Abdurrahman Ghiadi from EMCD at Blockchain Life 2025 right here:
Where Mining Power Meets Everyday Convenience
With miners being the core of the ecosystem’s person base, EMCD is ready to reshape the best way they and long-term crypto holders work together with their belongings. Instead of treating rewards as one thing to retailer, with the Payment Card, customers can convert their payouts into accessible cost instruments for his or her day-to-day wants.
The shift additionally challenges the long-standing HODL mentality, which, Ghiadi says, made sense 5-10 years in the past when spending the crypto you’ve mined in grocery outlets or eating places appeared almost inconceivable.
“We’re already seeing folks utilizing our EMCD Payment card to e-book flights, and pay for groceries. It’s bridging the world of mining and precise spending,” Ghiadi advised BeInCrypto.
Toward a Default Tool for Everyday Crypto Use
At the tip of our dialog, we requested Ghiadi to stipulate EMCD’s plans for the subsequent 18 months. He stated the corporate is concentrated much less on transaction numbers and extra on behavioral change. The intention is to make EMCD Payment Card the one of default spending instruments not just for miners however for all types of crypto customers world wide, seamlessly linking digital rewards with each day life.
This plan is aligned with what he noticed from the customers’ suggestions.
“What shocked us most was the truth that miners didn’t simply need quicker withdrawals, they sought a way of normality and ease of entry to their funds. What we’ve obtained from the suggestions, is that persons are on the lookout for a approach to spend their crypto simply. So, there must be nice UX and UI, and additionally, the expertise ought to really feel intuitive. And that is precisely what we’re providing”, he affirmed.
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