Nike Quietly Dumps NFT Unit RTFKT as Converse Revenue Drops 30%
Nike has quietly offered its digital merchandise subsidiary RTFKT, the NFT unit it acquired during the 2021 crypto boom, as the sportswear large’s Converse model reported a 30% drop in quarterly gross sales final December. The sale, efficient December 16, marks Nike’s definitive exit from blockchain-based collectibles and alerts a strategic retreat to its core…
