Croatian Football Federation Official Store App Becomes First to Integrate Crypto Rewards For Fan Loyalty
Proof-of-Work (PoW) blockchain platform Kadena introduced that the Croatian Football Federation’s official retailer utility has launched automated cryptocurrency rewards for followers, marking the primary time a nationwide staff has built-in cryptocurrency instantly right into a fan loyalty program. From in the present day, customers of the applying will obtain 1% again in VATRENI tokens, powered by Kadena, on purchases of jerseys, scarves, and different merchandise. These tokens might be redeemed for merchandise and VIP experiences, with match tickets anticipated to be added sooner or later.
The loyalty program, which incorporates Kadena-powered ticket giveaways and reward swimming pools, is a part of a multi-year partnership introduced in February. Fans can mechanically earn VATRENI tokens in digital wallets linked to their accounts. Application adoption is projected to attain tons of of 1000’s of wallets forward of the 2026 World Cup.
The announcement arrives two days earlier than Croatia faces the Czech Republic in a World Cup qualifying match on October ninth, adopted by a fixture towards Gibraltar on October twelfth. These upcoming matches are anticipated to drive speedy engagement with this system as followers put together to help the Croatian staff within the lead-up to the 2026 World Cup.
“For the Croatian Football Federation, integrating Kadena is a frictionless leap in fan engagement and monetization,” mentioned Joel Woodman, Kadena’s Head of Partnerships, in a written assertion. “Fans take pleasure in their acquainted app expertise, however beneath the hood, blockchain drives deeper loyalty and new rewards. The federation generates extra income, reaches followers in smarter methods, and avoids the overhead of old-school loyalty platforms,” he added.
Kadena Expands Blockchain Capabilities With EVM Compatibility And Multi-Chain Chainweb Architecture
Kadena is a PoW blockchain ecosystem designed to ship high throughput and minimal transaction charges by means of its distinctive Chainweb structure. The platform helps builders, enterprises, and a big world consumer base. It addresses the blockchain trilemma by enabling horizontal scalability whereas sustaining safety comparable to Bitcoin and guaranteeing full decentralization.
Kadena is at the moment rolling out EVM compatibility on its testnet, permitting Solidity good contracts to function alongside Pact, its native safe good contract language. This growth permits the creation of functions which are each scalable and safe, whereas remaining accessible to a wider viewers.
Recently, Kadena launched its Chainweb EVM testnet and opened the Chainweb EVM Developer Portal to present broader entry for builders. This transfer aligns with the platform’s purpose to supply an EVM-compatible, multi-chain system that capabilities as a decentralized different to Layer 2 rollup options.
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