Crypto Concerns Force Beckham-Backed Health Company To Stop Buying Bitcoin
Prenetics, the Nasdaq-listed well being sciences group backed by soccer star David Beckham, has paused its plan to maintain shopping for Bitcoin for the corporate treasury.
According to experiences, the agency stopped its every day purchases on December 4, 2025, and can maintain the cash it already owns somewhat than add extra. The firm nonetheless retains roughly 510 BTC on its books.
The transfer comes after a stretch of weak crypto markets and a current $48 million fairness increase that executives say will probably be used to again its shopper well being model.
Prenetics Halts Daily Bitcoin Buying
According to Bloomberg and different information shops, Prenetics had been testing a treasury strategy much like fashions utilized by different public corporations that bought Bitcoin as a reserve asset.
The firm started accumulating Bitcoin earlier in 2025, however administration signaled a change in course as market situations grew more durable.
Reports have disclosed that the board and management seemed on the math and determined pausing purchases would higher defend money and shareholder worth whereas preserving the prevailing crypto holding.
IM8 Growth Takes Center Stage
Based on reports, a big a part of the shift is pushed by the speedy development of IM8, Prenetics’ shopper well being and diet model co-founded with Beckham. The firm has mentioned IM8 reached over $100 million in annualized recurring income inside 11 months of operations.
Management has additionally supplied steering that IM8 may generate about $180 million–$200 million in income in fiscal 2026, numbers which have helped persuade traders the enterprise can stand by itself.
The $48 million spherical accomplished in October 2025 was seen as funding to each again IM8 enlargement and to assist the sooner Bitcoin plan; now the emphasis is being redirected.
Market Reaction
Shares of Prenetics have proven relative stability even after the announcement, reflecting some investor assist for the well being enterprise technique.
Analysts and market watchers say the corporate’s determination mirrors a wider reassessment amongst a number of corporations that had adopted crypto treasury methods earlier within the 12 months.
Where some corporations doubled down, others selected warning as Bitcoin fell from its highs and volatility endured.
Reports level out that holding the prevailing 510 BTC lets Prenetics maintain potential upside with out committing recent capital whereas it focuses on product development.
Featured picture from Unsplash, chart from TradingView
