David Beckham’s Health Sciences Firm Backs Down From Bitcoin Purchases in 2026
Prenetics Global Limited, the well being sciences agency linked to David Beckham, mentioned it should cease shopping for Bitcoin in 2026. This marks a transparent retreat from the company Bitcoin treasury playbook that gained traction earlier in the cycle.
The firm confirmed it ended every day Bitcoin purchases in December 2025 and won’t pursue additional acquisitions. While Prenetics will retain its current Bitcoin holdings, the strategic shift displays a broader reassessment unfolding throughout public corporations after Bitcoin’s late-2025 drawdown.
Bitcoin Bear Market is Making Public Firms Think Twice
Bitcoin’s sharp decline in November and December 2025 weighed closely on companies using balance sheets to gain crypto exposure. That strain was most visible at MicroStrategy, whose inventory fell excess of Bitcoin itself throughout the correction.
The divergence highlighted a structural threat. Equity-funded Bitcoin methods can amplify losses throughout downturns by way of leverage, dilution, and shifting investor sentiment.
As Bitcoin slid, MicroStrategy’s share price amplified the transfer. MSTR has crashed over 60% in the previous six months. This strengthened issues that treasury-led publicity turns working corporations into high-beta crypto proxies.
For non-crypto companies, that volatility carries reputational and governance dangers. Boards should justify capital allocation selections to shareholders who might favor predictable money deployment over publicity to a extremely cyclical asset.
Against that backdrop, Prenetics’ decision seems much less about abandoning Bitcoin completely and extra about containing balance-sheet threat.
Prenetics maintains shut ties to Beckham by way of IM8, its premium well being and longevity model co-founded with the previous soccer star.
IM8’s fast income progress has shifted the corporate’s risk-reward calculus towards working growth quite than monetary engineering.
By halting future Bitcoin purchases, Prenetics reduces publicity to crypto market swings whereas preserving optionality by way of its current holdings.
The transfer indicators a wider cooling in company Bitcoin enthusiasm. As late-2025 market stress confirmed, Bitcoin treasuries can enhance returns in bull markets however introduce outsized draw back throughout corrections.
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