DCENT Unveils New Brand Identity Eight Years After Its Launch, Expanding Beyond Digital Asset Storage
South Korea-based digital asset pockets firm IoTrust, led by CEO Sangsu Baek, unveiled a brand new model id for DCENT on September 8, marking the primary main rebranding because the model was launched eight years in the past.
As a part of the rebranding, the English model identify has modified from “D’CENT” to “DCENT,” eradicating the apostrophe, whereas the Korean model identify stays unchanged.
The new slogan, “Own your future. At ease.”, displays DCENT’s dedication to preserving possession of digital belongings within the palms of customers whereas lowering the burden related to storing and managing them. The new wordmark and signature colour, “DCENT Lime,” visually symbolize this path.
Beyond the Name: Expanding the Digital Asset Experience
The rebranding goes past modifications to the model identify and visible id. Hardware wallets have developed from gadgets used primarily for asset storage into entry factors for approving transactions, taking part in staking, and utilizing a variety of digital asset providers.
In line with this evolution, DCENT is increasing right into a model that gives a complete digital asset expertise encompassing storage, backup, administration, and utility.
The key phrase behind the rebranding is “Beyond Storage.” It represents DCENT’s dedication to creating your entire digital asset journey extra handy—from safe storage to backup, restoration, administration, and use.
Unveiled alongside the rebranding, DCENT X is a premium {hardware} pockets that embodies this path by way of its product expertise.
DCENT X is a chilly pockets that permits customers to obviously evaluate what they’re signing on its 2.4-inch AMOLED show and approve it with a single fingerprint. With the addition of the touchscreen- and fingerprint-enabled DCENT X, DCENT now gives a broader vary of choices suited to totally different storage preferences and utilization environments, alongside its biometric {hardware} pockets and the card-style DCENT S.
DCENT S and DCENT X each function a backup and restoration methodology utilizing the Recovery Card. This strategy reduces the inconvenience of manually writing down and storing a restoration phrase and permits customers to handle their restoration info by way of a separate bodily card, enhancing the comfort of digital asset storage.
From Personal Wallets to Enterprise and Institutional Solutions
DCENT can also be increasing past particular person customers to supply digital asset administration environments for companies and establishments.
About DCENT Enterprise
DCENT Enterprise is an institutional resolution designed to assist companies and establishments securely retailer and handle digital belongings. It helps inner management mechanisms corresponding to multi-level approvals, enabling organizations involving a number of licensed personnel to handle digital belongings in response to their inner insurance policies.
Connecting private {hardware} wallets and organization-level digital asset administration options beneath a single DCENT model represents the path of the corporate’s enterprise growth by way of this rebranding.
“This rebranding marks the start of DCENT’s growth past an asset storage gadget right into a digital asset expertise model that connects backup, restoration, administration, and utility,” mentioned a consultant of IoTrust. “We will proceed to broaden our enterprise by broadening the choices accessible to particular person customers by way of DCENT X and DCENT S, whereas supporting the digital asset administration environments of companies and establishments by way of DCENT Enterprise.”
DCENT at present helps greater than 100 blockchain networks and over 10,000 tokens, together with Bitcoin (BTC), Ethereum, XRP Ledger, Solana, and Stellar (XLM).
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