Doma Protocol Launches Mainnet, Bringing $360B Domain Industry Into DeFi Ecosystem
As tokenization continues increasing into real-world asset lessons, blockchain builders are actually turning towards one of many web’s most established markets: domains. Today, Doma Protocol launched its mainnet, introducing what it calls the primary DNS-compliant blockchain infrastructure for reworking conventional Web2 domains into programmable DeFi property.
The rollout goals to modernize the $360 billion secondary area ecosystem by way of fractional possession, ERC-20 buying and selling, and cross-chain liquidity — all whereas preserving DNS decision and adhering to present regulatory frameworks.
Internet Real Estate Meets DeFi Infrastructure
Operating as a Layer 2 on the OP Stack, Doma leverages LayerZero for cross-chain operability and integrates with Base, Solana, Avalanche, and ENS. At mainnet launch, customers can tokenize and commerce premium Web2 domains like .com and .ai names as ERC-20 tokens, unlocking programmability and market entry for historically illiquid property.
“Domains have at all times been among the many most undervalued web property — traditionally illiquid, sluggish to switch, and solely accessible to well-capitalized patrons,” mentioned Michael Ho, CBO at D3 Global. “Doma makes these property programmable and tradable, turning static digital actual property right into a liquid market.”
Testnet Data Hints at Developer Demand
The mainnet rollout follows a 5-month testnet part that noticed over 35 million transactions and 1.45 million addresses, in accordance with challenge knowledge. More than 200,000 domains had been tokenized throughout the take a look at surroundings, with use instances like software program.ai demonstrating onchain fractional buying and selling whereas sustaining full DNS decision.
A $1 million developer fund, launched underneath the Doma Forge initiative, is designed to speed up integrations and DeFi experimentation on the protocol.
Market Context: Domain Industry Scale Meets Liquidity Gaps
The area title ecosystem is very large — with over 368 million domains registered globally as of early 2025, in accordance with Hostinger. Yet regardless of that scale, the secondary market stays extremely fragmented and illiquid.
Public knowledge from NamePros exhibits that in 2024, solely round $185 million in area resales had been recorded throughout 144,700 transactions, with most high-value domains requiring weeks-long escrow or brokerage. The Global Domain Report 2025 (InterNetX/Sedo) confirms these patterns, noting that whereas registration quantity continues to develop, resale exercise stays largely inaccessible to smaller traders.
This mismatch between area market measurement and liquidity is more and more drawing consideration from crypto builders exploring real-world asset (RWA) tokenization — with area infrastructure rising as a possible new class throughout the DeFi panorama.
ICANN Compliance, Not Another Alt-Root
Unlike alt-root methods like Unstoppable Domains or Handshake, Doma’s infrastructure is absolutely DNS-compliant, working in partnership with registrars representing over 30 million domains. The structure introduces two new token requirements: Domain Ownership Tokens (DOTs) and Domain Service Tokens (DSTs), preserving utility whereas including liquidity.
“The distinction is that this isn’t a namespace experiment,” Ho mentioned. “It’s a liquidity resolution for an present, regulated asset class.”
What’s Next for Tokenized Domains?
At launch, Doma reviews roughly 2,700+ mainnet addresses already activated. Early infrastructure exhibits about $183,000 in complete worth locked (TVL), with integration underway by way of the Mizu Launchpad, which can introduce yield alternatives, lending, and liquidity swimming pools for area tokens.
Success now is determined by whether or not area holders see this as a viable exit or revenue path — and whether or not DeFi customers embrace domains as yield-generating real-world property reasonably than speculative collectibles.
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