DraftKings Announces DKeX Launch to Move Toward $10 Billion Revenue Goal
DraftKings introduced on Friday that it has migrated DraftKings Predictions to its proprietary alternate platform, DKeX.
The launch of DKeX is the conclusion of DraftKings’ acquisition of Railbird and alerts a shift from utilizing the CME Group’s infrastructure.
The transfer to DKeX additionally comes as DraftKings has been touting quantity on DraftKings Predictions. DraftKings claims that working by itself system will assist it transfer additional towards an annual income objective of $10 billion from prediction market buying and selling that it shared with traders in March as properly.
DKeX now reside and powering DraftKings Predictions
According to a June 26, 2026, press release from DraftKings, DKeX “marks the following part in DraftKings’ prediction markets evolution, strengthening its means to ship differentiated sports activities experiences throughout the nation alongside its main sportsbook.”
The firm developed DKeX from Railbird, the exchange platform that it acquired in October 2025.
DraftKings Predictions launched in December 2025, however did so utilizing the CME Group alternate, on which it has been working up till this level as well as to Crypto.com choices. DraftKings filed the first contracts for Railbird in late May, signaling {that a} launch was imminent.
The launch of DKeX does extra than simply signify the fruits of the funding in Railbird, although. It additionally represents the success of DraftKings’ plans for a single platform throughout its merchandise.
DraftKings utilizing DKeX to function “unified app”
The assertion provides that DKeX has gone reside “with integration into the unified DraftKings: Sports & Casino app.” The goal for the corporate is to convey “sports activities betting and prediction market buying and selling along with sportsbook choices and/or sports activities occasion contracts accessible primarily based on buyer location.”
DraftKings doesn’t provide buying and selling of sports activities occasion contracts in United States jurisdictions the place DraftKings Sportsbooks is reside on-line. However, DraftKings Predictions does provide contracts for different occasions in these areas and provides sports activities contracts in locations the place DraftKings Sportsbook at the moment doesn’t function.
The optimistic tone of DraftKings’ evaluation of its prediction markets product springs from the launch of DKeX and its latest messaging in regards to the efficiency of DraftKings Predictions.
DraftKings says DKeX will transfer income nearer to $10 billion goal
Regarding the ramifications of the DKeX launch, DraftKings is bullish in its launch.
“The launch of DKeX comes as DraftKings Predictions continues speedy development, with roughly $3.4 billion in annualized shopper quantity and roughly $11.3 billion in annualized complete buying and selling quantity for the week ended June 21. The Company expects continued development all through July, pushed by ongoing enhancements to the platform, rising adoption of latest occasion contracts and options resembling mixtures, and heightened curiosity surrounding the World Cup.”
At the start of June, DraftKings filed a Form 8-K claiming that DraftKings Predictions’ annualized complete quantity rose to $3.1 billion. The firm has speculated even larger on this context, although.
At its annual Investor Day, DraftKings set a target of $10 billion in annual gross income for DraftKings Predictions. In that presentation, it cited larger margins for prediction market buying and selling than its playing merchandise as one purpose for that projection.
The market will dictate how quickly and whether or not DraftKings Predictions hits that objective. With DKeX now reside, DraftKings believes it has one important piece of the puzzle in place.
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