EasyJet Founder Launches EasyBitcoin App to Bring Crypto to the Masses
Billionaire entrepreneur Stelios Haji-Ioannou, founding father of finances airline EasyJet, has entered the cryptocurrency market with the launch of EasyBitcoin, a buying and selling app constructed underneath a licensing take care of regulated trade Uphold.
The September launch of EasyBitcoin alerts his intent to decrease limitations for retail traders by reducing charges and providing incentives.
Targeting Retail Investors With the “Easy” Model
The move extends the “Easy” model to greater than 350 ventures, from gyms and occasional retailers to waste disposal. With EasyBitcoin, Haji-Ioannou is positioning his model in opposition to established crypto buying and selling platforms reminiscent of Coinbase and Kraken, in addition to fintech rivals like Robinhood, Revolut, and PayPal.
By stressing affordability and accessibility, simpleBitcoin goals to stand out in a crowded market.
“For too lengthy, investing in Bitcoin has felt like an unique membership, out of attain for the basic public with very high transaction prices,” Haji-Ioannou mentioned in a press release to media when unveiling EasyBitcoin.
The app allows customers to purchase Bitcoin whereas incomes rewards, together with a 1% welcome bonus and a 4.5% annual proportion yield on US greenback balances. Uphold Chief Executive Simon McLoughlin mentioned the initiative behind EasyBitcoin particularly targets newcomers hesitant to enter the market.
The rewards system of EasyBitcoin will show “the good draw for that vast section of the inhabitants that has change into conscious of Bitcoin, however but to take the plunge,” McLoughlin mentioned.
Opening the Door to Mainstream Access
Haji-Ioannou argues that high transaction prices have slowed adoption. By making use of the “simple” mannequin of affordability to EasyBitcoin, he hopes to normalize Bitcoin buying and selling for the broader public and make it a part of on a regular basis monetary exercise.
“This isn’t nearly know-how; it’s about monetary empowerment and making Bitcoin a sensible funding choice for all via EasyBitcoin,” he mentioned.
He additionally mentioned Trump’s second election has made Bitcoin “fully mainstream,” displaying how politics shapes investor confidence in digital belongings and the way platforms like this one may benefit from these shifts.
The rollout of simpleBitcoin comes at a time of heightened volatility. Bitcoin hit an all-time high of $124,128 in August earlier than sliding practically 10% as tariff uncertainty weighed on markets.
The debut of EasyBitcoin additionally aligns with wider coverage debates. In Washington, lawmakers advanced a measure directing the Treasury Department to assess a Strategic Bitcoin Reserve, together with a 90-day plan for custody, cybersecurity, interagency procedures, and accounting. White House crypto adviser David Sacks mentioned the program would depend on seized belongings, not taxpayer cash, which may not directly assist platforms like EasyBitcoin that rely on retail confidence.
Meanwhile, Eric Trump advised a Seoul occasion hosted by Upbit that cryptocurrency adoption is nearing a breakthrough. BeInCrypto reported he expects “explosive” growth over the subsequent 12 to 18 months and pitched Bitcoin as a hedge against real estate and legacy finance—sentiments that echo the objectives of simpleBitcoin.
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