House of Doge Acquires Italian Soccer Team
House of Doge, the company arm of the Dogecoin Foundation, has acquired a majority stake in Italy’s soccer crew US Triestina Calcio 1918, marking a milestone within the convergence of digital property and conventional industries.
The transfer comes as cryptocurrency corporations search tangible footholds in regulated sectors. By buying a century-old European soccer membership, House of Doge is translating token-based enthusiasm into real-world possession and signaling a shift in how crypto manufacturers pursue legitimacy and development.
Crypto and Football: A Growing Alliance
House of Doge turns into Triestina’s largest shareholder, bringing capital and blockchain plans. The membership, primarily based in Italy’s Serie C, will check cryptocurrency-based ticketing and merchandise funds.
The acquisition was executed in collaboration with Brag House Holdings, House of Doge’s publicly traded merger accomplice. Brag House supplied the listed construction that enabled the acquisition and continues to supervise governance and market entry. Together, the corporations are integrating Brag House’s gaming and fan ecosystem with House of Doge’s blockchain community, making a single framework that connects digital communities with conventional sports activities audiences.
“Our funding is about proving that digital property can drive real-world worth, tradition, and fervour. Football gives the best stage to show how decentralized communities can create sustainable impression,” mentioned Marco Margiotta, CEO of House of Doge.
Analysts observe that crypto corporations are changing on-chain communities into off-chain property that generate income. By coming into sports activities, gaming, and leisure, firms like House of Doge intention to stability volatility with steady operations.
Expanding the Industry’s Legitimacy
The hyperlink between cryptocurrency and soccer is rising rapidly. Clubs now use blockchain for sponsorships, fan-voting, and tokenized loyalty techniques. For crypto corporations, partnerships with trusted groups carry entry to thousands and thousands of followers and assist reinforce credibility.
In 2025, Tether elevated its stake to 10.7% in Juventus F.C., changing into the second-largest shareholder. The agency goals to increase fan-token integration and stablecoin funds in Serie A. Bitpanda additionally teamed with Arsenal F.C. and Paris Saint-Germain F.C. to boost blockchain-based fan rewards. Socios continues its partnerships with FC Barcelona and Inter Milan to construct international fan engagement.
The House of Doge deal aligns with its plan to go public through a reverse merger with Brag House Holdings (TBH). TBH additionally started buying and selling in March at about $4.30 per share however has since fallen to $1.13, a drop of almost 74%. This displays the broader volatility amongst small-cap digital asset corporations.
Dogecoin (DOGE) trades close to $0.20—up 1.9% from yesterday however down 25% over the month. Its one-year high was $0.466, recorded on December 8 final 12 months. At that point, optimism a couple of potential $1 breakout was sturdy, however the present value represents a decline of roughly 57% from that peak.
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