How this XRP treasury company aims to unlock $100B through loyalty points
Loyalty points are price billions, however most by no means go away the accounts they’re earned in.
Webus International, an XRP-focused treasury company, desires to change that.
Last week, the Nasdaq-listed agency introduced plans for a tokenized travel-reward alternate powered by the XRP stablecoin system.
According to the press assertion, the Singapore-based agency is concentrating on the worldwide loyalty market, one of the inefficient segments in shopper finance.
The hidden price of trapped rewards
Every 12 months, vacationers earn lots of of billions in loyalty credit throughout airways, motels, and mobility apps.
Yet, Hatem Kemali, co-founder of digital-rewards platform Resal, estimates that greater than $100 billion of these points go unredeemed.
According to him, this scenario tends to occur as a result of the “Points are trapped in damaged, fragmented programs. Hard to monitor. Hard to mix. Hard to spend.”
He added:
“Traditionally, loyalty points have been earned after a purchase order and redeemed in restricted methods. But shopper expectations have modified as we speak, folks need to use loyalty like cash, not only for reductions.”
That friction defines the chance Webus hopes to seize. Its platform will let customers alternate and redeem points throughout a number of manufacturers in actual time, settling worth through XRP-based stablecoin funds quite than opaque accounting ledgers.
Turning loyalty into liquid worth
Traditional reward networks function like closed economies. A traveler would possibly maintain miles with Emirates, resort points with Marriott, and journey credit with Grab, however none of those programs talk.
Webus’ blockchain framework tokenizes these balances and connects them through XRP’s system by permitting instantaneous conversion between manufacturers and areas with out forex danger or handbook reconciliation.
Nan Zheng, CEO of Webus, mentioned:
“By integrating XRP stablecoin settlement, we intention to convey real-time, low-cost, and clear worth conversion to the journey rewards ecosystem.”
While the agency has not provided additional explanations on the precise stablecoins or the function of XRP in this system, one can infer that the XRP Ledger (XRPL) would play a central function within the initiative.
In such conditions, Ripple’s RLUSD stablecoin with XRP would act as a bridge asset, permitting Webus to route settlements throughout RippleNet’s existing corridors.
This transfer would transfer worth in seconds as a substitute of the times typical of bank-based clearing. At the identical time, the agency shall be ready to minimize prices, enhance liquidity, and provides customers “cash-like” management of their loyalty balances.
Why Ripple’s tech matches the job
Ripple’s core settlement stack was constructed to deal with precisely this type of multi-currency congestion.
Its community permits establishments to transfer funds immediately with out pre-funded accounts, utilizing XRP to bridge between native currencies. That design, which has lengthy been utilized in cross-border banking, can now present a ready-made spine for loyalty conversion.
Stablecoin integration additionally aligns with Ripple’s broader push into real-world asset tokenization. Introduced final 12 months, RLUSD provides enterprises a US dollar-denominated settlement possibility natively suitable with the XRPL.
For Webus, meaning secure, regulated liquidity; for Ripple, it marks one other step in increasing XRP’s utility past institutional funds into consumer-facing ecosystems.
If profitable, Webus may present how stablecoins clear up real-world issues outdoors buying and selling desks.
Instead of chasing speculative yields, XRP and RLUSD would quietly energy the worth alternate behind on a regular basis transactions, turning loyalty points right into a common micro-currency for journey.
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