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Is Google Stealing Your Traffic? An Interview with Alena Afanaseva, Founder and CEO of BeInCrypto 

Building a model isn’t all the time about revenue. Sometimes, it’s about placing methods in place to verify your content material reaches its viewers, even when Google threatens to take that site visitors away.

For BeInCrypto founder Alena Afanaseva, long-term considering beats short-term hacks. In at present’s fast-changing media panorama, sustainability comes from technique. At BeInCrypto, meaning staying dedicated to high quality, credibility, and belief, whilst algorithms shift.

Speaking throughout a dwell podcast at Binance Blockchain Week, Alena shared insights on branding, media management, and the evolving relationship between AI, Google, and crypto journalism. 

Watch the full podcast interview here to listen to Alena’s full perspective.

With 20+ years in finance, analytics, and digital media, she emphasised one key precept:

  • Long-term integrity outweighs short-term progress hacks and that alone must be the defining issue for media survival at present.

Personal Branding Starts from the Core, Not Visibility

Alena’s recommendation for founders is straightforward: begin from the within. Chasing virality or outsourcing your voice earlier than understanding who you’re not often works. Authenticity is the muse.

Key takeaways:

  • Identify your true strengths (public talking, writing, analytical considering) so your private model displays what you genuinely excel at.
  • Build your model round these strengths to remain genuine.
  • Work with professionals to amplify your voice, not substitute it, holding your model true to you.

“If there’s something pretend in between, it’s not going to work.” Visibility ought to observe the creation of one thing actual, not precede it.

From Traditional Finance to Crypto Media

Alena started in monetary journalism and market evaluation, publicly commenting on Bitcoin as early as 2014. Transitioning to crypto meant navigating uncharted territory:

  • Early crypto markets had been risky, unstructured, and hype-driven.
  • Traditional evaluation strategies didn’t apply.
  • The ecosystem was slender, principally clustered with lovers, hype, and heavy media affect.

“Nothing labored for digital property at the moment,” Alena notes.

Building BeInCrypto required making a community from scratch and committing to disciplined, long-term methods, even when short-term features tempted others.

Why BeInCrypto Stayed Stable While Others Lost Traffic

Our platform centered on belief and perception, not simply clicks, a philosophy that was put to the check through the memecoin increase. While many publishers chased hype and promoted low-quality tasks, BeInCrypto:

  • Limited press releases and strengthened inside editorial guidelines.
  • Prioritized content material high quality, editorial integrity, and a transparent separation between business pursuits and newsroom work.

“We stated no to tens of millions of {dollars} as a result of we realized it could kill the web site long-term,” Alena explains.

This long-term focus stored BeInCrypto secure whereas many crypto media shops misplaced site visitors chasing spikes or gaming search engine optimisation.

Understanding the Google Shift

Recent Google algorithm adjustments strengthened this technique. According to Alena:

  • Updates are frequent and unpredictable
  • AI-generated content material faces larger scrutiny
  • Evergreen listicles and evaluations are more and more changed by Google AI overviews.
  • Mislabeling press releases, embedding affiliate hyperlinks in editorial content material, or decreasing advertiser high quality sends sturdy damaging alerts

“AI isn’t the enemy; dangerous technique is.”

At BeInCrypto, AI accelerates analysis and drafting with out compromising high quality, boosting productiveness whereas sustaining belief.

AI as an Editorial Tool, Not a Threat

Contrary to in style perception, AI isn’t killing the media. At BeInCrypto, AI instruments:

  • Support journalists with analysis and drafting
  • Reduce price per article
  • Maintain human oversight to safeguard high quality

Visibility in ChatGPT and Other AI Tools Requires Trust

As AI-powered search and discovery continues to develop, conventional PR techniques equivalent to mass press launch distribution, low-authority backlinks, and inflated media protection not work. To be seen in ChatGPT or different LLMs, manufacturers should concentrate on:

  • Authority and credibility
  • Trusted media mentions
  • Consistent, high-quality content material
  • Long-term partnerships with respected shops

One significant point out from a reputable supply now outweighs a whole lot of low-quality placements.

Founder Values Shape Company Culture

With 150 individuals throughout 50+ international locations, BeInCrypto emphasizes tradition, construction, and shared values. Editorial choices, hiring, and technique all mirror analytical considering, integrity, and sustainability.

“If you construct one thing for the long run, it is advisable to be aligned with your core values and your DNA,” Alena emphasizes.

Want to listen to Alena’s full insights? Watch the complete podcast interview here.

The put up Is Google Stealing Your Traffic? An Interview with Alena Afanaseva, Founder and CEO of BeInCrypto  appeared first on BeInCrypto.

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