Japanese Nail Salon Announces $3 Billion Bitcoin Acquisition Strategy
Japanese nail salon operator Convano has formally launched its Bitcoin (BTC) acquisition technique, following its bold plan to boost roughly ¥434 billion ($3 billion) to buy 21,000 Bitcoin, equal to 0.1% of the entire provide.
In keeping with an August 30 Bloomberg report, the Tokyo-listed nail salon firm plans to turn out to be one of many world’s largest company Bitcoin holders.
In response, Taiyo Azuma, Director of Convano’s BTC Holding Technique Workplace, outlined a three-phase Bitcoin acquisition plan, with a goal of two,000 BTC by the top of 2025.
The portfolio is anticipated to succeed in 10,000 BTC by August 2026, as Azuma acknowledged, “Our purpose is evident. By March 2027, we intention to amass 21,000 BTC and turn out to be one of many world’s main Bitcoin-holding corporations.“
Convano Bitcoin Acquisition Technique Is a Response to Japan’s Financial Pressures
Convano frames its BTC pivot as a strategic response to macroeconomic challenges.
A chronic decline within the yen, roughly 21% weaker in opposition to the greenback over the previous decade, has elevated prices for wages and uncooked supplies in its client companies enterprise.
“We began to consider Bitcoin due to persistent yen depreciation and geopolitical dangers,” Azuma instructed Bloomberg. “Bitcoin is a long-term retailer of worth.”
Of the funds Convano has raised so far, ¥4.5 billion got here from company bonds, and it has acquired 365 Bitcoin with it.
The Bitcoin acquisition announcement has pushed Convano’s inventory larger, with shares climbing 223.27% up to now month and surging 1,414.68% YTD.
Japan has turn out to be an surprising hub for Bitcoin accumulation by way of publicly listed corporations.
Metaplanet Inc., a former resort operator, now holds nearly 19,000 Bitcoin, rating among the many high 10 world holders.
In keeping with Bitcoin Treasuries, seven Japanese corporations now rank among the many high 100 public corporations holding BTC.
Nonetheless, the sustainability of crypto treasury methods stays a subject of debate.
Bitcoin acquisition leaders like StrategyB (previously MicroStrategy) face challenges as MSTR inventory has declined 15.35% over the previous 30 days whereas Bitcoin trades 12.85% under its two-week excessive of $124,457.
If StrategyB may face this threat, a heavy drop in Convani inventory means its financing mannequin can collapse.
When requested about considerations concerning Bitcoin worth volatility, Azuma believes the perceived threat is definitely helpful.
In keeping with him, Convano welcomes Bitcoin worth drops for 4 causes.
First, decrease costs enable the corporate to amass extra Bitcoin. Secondly, larger volatility will increase the corporate’s income.
He added that the mixture of “low charges and excessive volatility” creates optimum circumstances for reaching the 21,000 BTC purpose. Lastly, the corporate can successfully handle related dangers.
Specialists Warn Bitcoin Acquisition Technique Constructed on “Shaky Floor”
Nonetheless, specialists like VanEck’s head of digital property analysis Matthew Sigel argue that Bitcoin treasury methods adopted by public corporations relaxation on “shaky floor”, with rising dangers that might wipe away shareholder worth.
In keeping with Sigel, when shares commerce considerably above their Bitcoin web asset worth (NAV), issuing new fairness generates premiums.
Nonetheless, as soon as inventory costs strategy parity with the worth of Bitcoin holdings, dilution happens.
“That’s not capital formation. It’s erosion,” Sigel wrote.
He suggests that corporations utilizing Bitcoin as a treasury asset ought to implement safeguards, corresponding to pausing ATM applications and prioritizing inventory buybacks whereas premiums exist.
Glassnode lead analyst James Verify shared related considerations concerning the longevity of company Bitcoin treasury methods.
“My intuition is the Bitcoin treasury technique has a far shorter lifespan than most count on,” Verify posted on X in July.
Verify argued that whereas early adopters, corresponding to MicroStrategy, which holds almost 600,000 BTC, have established their dominance, newer treasury corporations face steeper challenges.
No person desires the fiftieth Treasury firm.
I believe we’re already near the ‘present me’ part, the place it will likely be more and more tough for random firm x to maintain a premium and get off the bottom with no severe area of interest.
Retail speculators purchase startup TCos, they usually haven’t got…
— _Checkmate
(@_Checkmatey_) July 4, 2025
“No person desires the fiftieth treasury firm,” he famous, warning that buyers more and more demand clear differentiation moderately than one other agency merely including Bitcoin to its steadiness sheet.
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