Ju.com Unveils the Next Stage of its Ecosystem at TOKEN2049 Singapore with JuPay and Point. Click. Trade.

TOKEN2049 Singapore formally concluded on October 2. As a Platinum Sponsor, Ju.com showcased its rebrand and product rhythm throughout the exhibition ground, aspect occasions, and media actions. In her keynote speech, CEO and Co-Founder Sammi Li outlined the platform’s ecosystem enlargement, the RWA liquidity framework of xBrokers, the JuPay monetary ecosystem, and the core perception that “asset possession is a digital human proper.”

On-site Engagement and Community Interaction

The Ju.com sales space attracted a continuing stream of guests, remaining one of the busiest spots at the venue. Visitors participated in the interactive “LOOK! Point. Click. Trade.” recreation and collected unique merchandise, together with JU IP T-shirts and the Singapore-inspired “Merlion JU Bag.” The sales space design adopted Ju.com’s upgraded orange-and-black shade scheme with the distinctive “J” image at its core.

During the convention, Ju.com collaborated with a number of ecosystem companions for joint promotions and hosted pre-event campaigns and prize attracts. The official afterparty, “JuVibe: I’Mpossible Night,” introduced collectively Web3 builders, buyers, and group members from round the world.

CEO Sammi’s Keynote Highlights

Ju.com CEO Sammi Li opened her keynote with the visible logic behind the model improve. On the display screen, the phrase “Impossible” immediately shifted to “I’m Possible” as the orange “J” slid into place, creating a transparent and rapid transformation.

She defined that first-time customers ought to now not be discouraged by the hurdles of seed phrases, cross-chain transfers, or transaction charges. The essence of Ju.com’s model improve is to make each interplay sign “this may be executed.”

The platform’s product philosophy is distilled into three easy steps: Point to the goal asset, Click to provoke with out an exterior pockets or seed phrase, and Trade with routing and settlement accomplished seamlessly in the background. A stay demo confirmed how fiat deposits may circulate frictionlessly into crypto and return to the buying and selling display screen inside seconds.

As of September 2025, Ju.com has grown to greater than 50 million customers worldwide, spanning over 100 international locations, with each day buying and selling quantity round $5 billion. Its ecosystem now consists of JuChain (L1 blockchain infrastructure), xBrokers (RWA liquidity community), JuCard (seamless fee answer), JuPay (PayFi infrastructure), and Ju.com Labs (enterprise & incubation). The JU token, launched earlier this yr at $0.10, has risen above $7.

The JuPay Ecosystem: A Complete Loop from Trading to Dailyf Life

In her speech, Sammi devoted appreciable time to explaining JuPay’s core place as Ju.com’s infrastructure basis. She described JuPay as “the bridge connecting Web3 belongings to Web2 life,” constructed by way of a number of key modules.

JuCard: Global Spending with Lowest Fees

JuCard covers 200+ international locations and areas by way of the Visa/MasterCard community, charging solely 0.6% in charges, far under conventional cross-border fee prices of 3-5%. Users can generate a digital card in a single minute by way of an environment friendly KYC course of, prepared to make use of instantly. The built-in real-time alternate charge engine robotically handles immediate conversion between crypto and fiat. When customers pay with crypto like USDT, BTC, and JU, the system converts it to the service provider’s accepted fiat forex at real-time charges, with the total course of dealt with in the background. JuChain ensures settlement safety and asset custody transparency, with all fee information verifiable on-chain.

Fiat On-Ramp & Global Remittance: Bridging the Last Mile of Fund Flow

JuPay’s fiat on-ramp module allows unrestricted international entry. Sammi emphasised, “Through deep partnerships with third-party fee platforms like Simplex and Moonpay, customers can rapidly deposit utilizing main fiat currencies like USD and EUR, finishing the total journey from desirous to commerce to executing the first commerce inside minutes.”

JuPay’s international remittance operate redefines cross-border transfers. Settled on blockchain, funds arrive in real-time with charges far under conventional wire transfers that take 3-5 enterprise days and contain a number of middleman charges. Recipients can select to obtain cryptocurrency or convert on to native fiat, assembly completely different situation wants.

QR Code Payment & Merchant System: Seamless Bridge from Web3 to Web2

JuPay’s QR code fee brings crypto belongings into on a regular basis life. Users scan a QR code by way of the cellular app, enter the quantity and affirm. The circulate is an identical to Alipay or WeChat Pay, however cryptocurrency settles in the background. Merchants obtain fiat settlement, customers pay in USDT or BTC, and all complicated conversions are absorbed by JuPay’s infrastructure.

The service provider aspect gives a whole point-of-sale and backend answer with one-click onboarding, no complicated technical integration required. The service provider backend helps order administration, transaction statistics, refund processing, and API integration, assembly completely different business situation wants. Sammi acknowledged, “Whether you’re a avenue nook store or a series model, you possibly can full deployment inside hours and begin accepting cryptocurrency funds.”

JuLife: Integrating Crypto Assets into Daily Living

The closing piece of the JuPay ecosystem is JuLife, deeply integrating crypto belongings with each day life providers. Coverage consists of cellular top-ups, resort and flight bookings, retail purchasing, on-line purchasing, and gaming consumption. Sammi mentioned, “JuLife’s logic is easy: in case your belongings are all on-chain, why continuously convert to fiat simply to spend? We carry the spending situations on to you.”

Strategic Significance of JuPay: The World’s First Borderless Financial Lifestyle Loop

Sammi concluded, “Many fee options solely deal with one phase, possibly playing cards, possibly remittance, possibly QR codes, however customers want the full expertise: deposit, commerce, spend, switch, ebook providers. JuPay is the world’s first to attach all these segments, reaching the lowest charges, quickest speeds, and widest protection at each stage.”

She continued, “More importantly, JuPay doesn’t exist in isolation. It’s deeply built-in with Ju.com’s buying and selling platform, JuChain’s high-performance public chain, and xBrokers’ RWA liquidity community. Within this ecosystem, customers can commerce, make investments, pay, and stay, seamlessly switching between features. This is the full fusion of digital belongings with each day life.”

Sammi additionally highlighted xBrokers and its “Triple Flywheel Model.” Within a strict KYC/AML framework, retail buyers can now take part in Hong Kong personal placements as soon as reserved just for establishments. Subscribed shares are robotically staked to ease rapid promote stress, with guidelines clear on-chain. Licensed brokers maintain custody of the actual equities, that are traded straight on Ju.com with each fiat and stablecoin ramps built-in. In addition, staked shares generate $X rewards and coupon incentives on a scheduled foundation, with each exercise verifiable on-chain.

She emphasised that this mannequin brings three necessary modifications. For buyers, potential returns mix subscription reductions, dividends, staking yields, and share efficiency, with outcomes relying on market circumstances and holding intervals. For corporations, financing and secondary market assist type a loop, turning placements from one-off occasions right into a mechanism for sustained liquidity. For regulators, each participant passes KYC/AML, custody and settlement are dealt with by way of licensed establishments, and all fund and incentive flows stay clear and auditable.

“Static holdings are remodeled into lively contributors,” Sammi concluded. “Liquidity begins to operate as a system.”

On compliance, Ju.com holds a number of licenses, together with a U.S. MSB registration, a Thailand alternate license, and a stablecoin allow, and is advancing license functions with Dubai’s VARA and the EU’s MiCA framework. The staff numbers greater than 500 professionals throughout 30+ international locations, combining international requirements with native adaptation. As friction falls, consumer journeys speed up, from first makes an attempt, to success, to deeper exploration.

Looking forward, Sammi mentioned blockchain ought to fade into the background like electrical energy: customers ought to see solely clear interfaces and predictable outcomes. The U.S. and Hong Kong Stock Zones, collectively with the Early Bird Subscription Zone, are positioned as gateways to mainstream adoption, with complexity absorbed by the system and choices executed by way of acquainted steps.

In closing, Sammi underscored Ju.com’s core worth: “Asset possession is a digital human proper. We are constructing the Sovereign Asset Exchange on two pillars: Dynamic Custody, enabling belongings to maneuver freely between self-custody and the alternate, and Modular Access, which unifies product capabilities below a single entry level. Sovereignty is the basis of market belief, and this framework is designed to develop into the constitutional normal for digital buying and selling.”

JuVibe: I’Mpossible Night

On the night of October 2, Zouk Singapore remodeled into an orange-and-black immersive house. The JuVibe: I’Mpossible Night afterparty drew hundreds of Web3 professionals, buyers, and group members, making it one of the most talked-about aspect occasions of TOKEN2049.

The occasion featured a 360° LED wall and dynamic stage design constructed round the “J” image and the theme of “Rewrite Impossible.” Co-hosted by 4 title sponsors: JuChain, xBrokers, Alibaba Cloud, and Butterfly, the celebration mixed model showcases, stay DJ performances, prize attracts, and immersive visuals. Each sponsor introduced updates: JuChain on its safe L1 structure, xBrokers on the rollout of the Early Bird Subscription Zone, and Alibaba Cloud and Butterfly on infrastructure and ecosystem collaboration.

From Expo to Emotion

Across the exhibition, the keynote, and the afterparty, Ju.com’s rebrand landed on each stage: visible, product, and emotional. Visitors skilled “Point. Click. Trade.” in interactive video games, understood the RWA liquidity framework by way of Sammi’s keynote, and carried the story into collective reminiscence at JuVibe.

As attendees left, some mentioned the mechanics of xBrokers and JuPay, others explored JuChain’s structure, whereas many shared images of unique JU merchandise. The message was clear: when complexity disappears, participation rises, belief deepens, and adoption expands.

Sammi closed her keynote with a easy promise: “On Ju.com, customers don’t see complexity. They see readability, velocity, and management. Point. Click. Trade. brings the not possible into on a regular basis attain. With Ju.com, each commerce is only one click on away

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