KuCoin’s New European Chapter Begins: KuCoin EU Secures MiCAR Compliance, Celebrates With a Ball in Vienna

After years of hypothesis about whether or not main crypto alternate KuCoin could be accessible to EU customers, the wait is lastly over.

KuCoin is formally MiCAR-compliant. It celebrated this vital achievement with a VIP gala on the iconic Spanish Riding School in Vienna, Austria, on Wednesday night time.

Cryptonews has been on the bottom in Vienna this week, talking straight with firm management to uncover what lies forward for his or her new European Union growth.

‘Only The Starting Point’

The totally MiCAR-regulated crypto buying and selling platform has opened its doorways to a large variety of customers now that it’s accessible in 29 European Economic Area markets.

The group defined that KuCoin EU customers can have entry to EUR deposits and withdrawals, spot buying and selling, and native buyer help, amongst different providers.

They plan to supply campaigns and options unique to the area.

This is a notable advance, each for the corporate and for its customers.

With this transfer, KuCoin EU has met the union’s regulatory requirements. More exactly, it’s licensed as a Crypto-Asset Service Provider (CASP) beneath the Markets in Crypto-Assets Regulation (MiCAR) and is supervised by Austria’s Financial Market Authority (FMA).

“Over the previous months, our groups have labored meticulously to design a platform that meets Europe’s regulatory expectations in full, whereas nonetheless delivering the efficiency, reliability, and person expertise that fashionable crypto customers count on,” said Managing Director Christian Niedermueller.

However, he provides that that is simply “the start line.”

Now that the platform has established a strong regulatory basis, Niedermueller stated, KuCoin will transfer into “a long-term function in shaping a trusted digital asset ecosystem throughout Europe.”

This, he suggests, they’ll accomplish by adapting to regional wants and being attentive to what native customers should say.

Also, KuCoin CEO BC Wong added that the group selected Austria as KuCoin EU’s base. This is because of “its clear and forward-looking regulatory framework, which offers a sturdy basis for working responsibly and sustainably throughout Europe.”

KuCoin EU’s Managing Directors Christian Niedermueller, Sabina Liu, and Audrey Lim launched the platform reside onstage in Austria’s capital. They stated that a phased roll-out of its providers has begun.

More presents are arriving on the listing in the approaching months.

Expanding the Team, Establishing a Payment Layer

KuCoin revealed that the EU platform has a 30-person regional group throughout Spain, Germany, Italy, France, Portugal, and the Netherlands.

Moreover, they’ll transfer ahead with the Visa KuCard for Europe, offering a payment service for hundreds of thousands of individuals. The card comes with zero annual charges, prompt conversion, and as much as 8.5% cashback.

Another massive announcement got here in the type of Sabina Liu taking the brand new function as Managing Director.

Liu boasts a deep understanding of KuCoin’s core ideas and appears an apparent selection for this function.

She beforehand ran KuCoin alternate’s institutional enterprise, and earlier than that spent 14 years at London Stock Exchange Group (LSEG).

In Liu’s phrases, “Europe represents some of the refined monetary markets globally, and KuCoin EU has been constructed to fulfill that commonplace from day one. This launch displays a clear enterprise resolution to take a position long-term in Europe, by establishing native management, aligning with regulatory expectations, and delivering a platform designed round particular regional wants.”

Notably, with the inspiration now in place, the group’s “focus is on accountable progress, sturdy partnerships, and constructing a sustainable enterprise that may scale throughout the area,” the brand new Managing Director stated.

A New Partnership Based On ‘Shared Values’

The occasion continued with bulletins. They revealed a strategic partnership with world-class bike owner Tadej Pogačar.

The four-time Tour de France champion and the present UCI Road World Champion is now KuCoin EU’s international model associate.

Both events have said that the partnership shouldn’t be of a transactional sort – as an alternative, it focuses on shared values. “Trust shouldn’t be declared, however earned via long-term efficiency, professionalism, and self-discipline,” the group said.

Additionally, this newest information follows the alternate’s collaborations with Australian golf participant Adam Scott and international music pageant Tomorrowland.

Meanwhile, KuCoin was based in 2017. It says it has 40 million customers throughout greater than 200 nations and areas.

Moreover, it presents entry to 1,000+ listed tokens, spot and futures buying and selling, institutional wealth administration, and a Web3 pockets.

At the tip of final yr, it reported 55% year-on-year progress in spot buying and selling quantity. This was in addition to the 30% rise in futures quantity.

In December 2025, KuCoin announced a $2 billion Trust Project, aiming to strengthen institutional confidence and platform safety.

Now, with the newest transfer, the agency says it has opened its model new chapter.

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