Michael Saylor Wants His Bitcoin Rival to Win: What’s in It for MicroStrategy?

MicroStrategy Executive Chairman Michael Saylor says he needs rival Strive to succeed. He made the case in an essay on X on Wednesday.

Strive is a smaller firm that additionally buys Bitcoin (BTC). MicroStrategy holds extra of the asset than some other listed agency, which makes Saylor’s help for a competitor uncommon.

Michael Saylor Says His Bitcoin Rival Makes Strategy Stronger

Both firms observe the identical playbook. They elevate cash from traders and use it to purchase Bitcoin.

MicroStrategy holds 847,666 BTC, greater than some other listed firm. Strive ranks fifth amongst public holders with 27,462 BTC, BitcoinTreasuries knowledge reveals.

“I would like Strive to succeed. I would like each well-managed issuer of Bitcoin-powered Digital Credit to succeed,” Saylor indicated.

In Saylor’s view, each coin Strive buys provides demand for an asset with a set provide. A better worth, he argued, would raise the worth of each firms’ holdings.

Strategy ($MSTR) and Strive ($ASST) share a Bitcoin basis. Broader adoption can strengthen stability sheets, decrease credit score prices, and broaden fairness valuations. We are constructing Digital Capital, Digital Credit, and Digital Equity collectively. https://t.co/6poRRU5GWG

— Michael Saylor (@saylor) September 30, 2026

Both companies additionally promote shares that pay traders a daily earnings. MicroStrategy calls its model STRC, whereas Strive calls its SATA.

Saylor wrote that extra sellers may construct investor belief and decrease borrowing prices for all. Strive CEO Matt Cole agreed in a reply, saying the 2 companies are stronger collectively.

The alternative for our trade is to develop Digital Credit right into a multi-trillion greenback asset class. That requires trusted issuers, disciplined execution and observe information that earn investor confidence.

Strive and Strategy are stronger collectively.

Great submit by @saylor. https://t.co/cXR4DnWf2B

— Matt Cole (@ColeMacro) September 30, 2026

Strive Is Also a Strategy Customer

The ties between the 2 companies go additional. In March, Strive bought $50 million of MicroStrategy’s STRC shares.

Saylor has additionally congratulated Strive on its Bitcoin purchases, together with 1,355 BTC on September 21. Both companies purchased once more this week, with MicroStrategy adding 1,666 BTC.

Where Saylor’s Bitcoin Pitch Gets Harder

Bitcoin pays no curiosity, and Saylor acknowledged as a lot in the identical essay. That means the earnings promised to traders should come from firm money or new fundraising.

Strive raised 85% of the cash for its newest buy by promoting SATA, Cole mentioned. The firm paid a median of $85,396 per coin, whereas Bitcoin traded near $83,699 on Wednesday.

Investors usually are not totally satisfied, both. DWF Ventures discovered that solely 4 of the highest 20 crypto treasury stocks commerce above the worth of the cash they maintain.

Saylor himself warned that one weak firm may injury belief throughout the entire sector

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