Outset Data Pulse Report: Direct Visits Account For 54% Of Crypto-Native Traffic, With Tier-1 Publishers Capturing 82%

Public relations company centered on the cryptocurrency, Web3, and AI sectors, Outset PR revealed a brand new Outset Data Pulse report combining Similarweb site visitors knowledge, the company’s personal proprietary evaluation, and anonymized survey responses from cryptocurrency media professionals throughout East and Southeast Asia, providing an in-depth overview of the area’s crypto media panorama.

In its newest evaluation of Asian cryptocurrency media traits for the second quarter of 2025, Outset PR presents an in depth image of the evolving panorama, evaluating crypto-native platforms with mainstream shops throughout site visitors, engagement, and regional distribution. 

The report exhibits that crypto-native websites collectively recorded 102.10 million visits, with site visitors largely steady throughout April, May, and June, and a near-even break up between websites experiencing development and decline. 

In distinction, mainstream crypto-related media noticed a complete of 744.10 million visits, however solely 17.65% of shops grew, indicating broader cooling basically finance protection. Analysts recommend that language proximity and loyalty contributed to the resilience of crypto-native site visitors, whereas worldwide mainstream platforms struggled to realize traction, with group channels delivering quicker and extra localized updates.

Traffic focus stays pronounced on the high tier, with 18 main shops accounting for over 80% of crypto-native visits. 

Prominent platforms embody Coinpan, Coin Readers, BlockMedia, BloomingBit, TokenPost, CoinPost, Pintu, Cointelegraph Japan, Coinness, and ODaily. Tier two shops, numbering 19, contributed round 12% of site visitors, whereas long-tail publishers, centered on specialised niches corresponding to AI tokens, decentralized finance (DeFi), regulation monitoring, and early-stage ecosystems, made up simply over 6% of visits. 

Survey responses point out that smaller blogs that survived and grew over the previous yr prioritized language-specific search engine optimization and constant publishing schedules.

Crypto Media In Asia: South Korea and Japan Lead Traffic As AI, Localized Platforms, And Regulatory Clarity Drive Engagement

Other findings present that regionally, South Korea and Japan dominate crypto-native site visitors, accounting for roughly 70.8% of visits, whereas Indonesia, Vietnam, and South Korea collectively contribute over 60% of mainstream crypto-related site visitors in Asia. 

Analysis of site visitors sources exhibits that direct visits drive nearly all of crypto-native engagement, adopted by natural search, with social platforms corresponding to X (previously Twitter), YouTube, and Facebook serving as key distribution channels. AI-driven discovery is rising as an influential issue, accounting for roughly 0.58% of crypto-native site visitors and demonstrating the rising significance of structured content material optimized for mannequin visibility.

Meanwhile, consumer engagement patterns reveal that AI adoption and localized media proceed to form the ecosystem. VIP customers work together extra immediately with platforms, leveraging AI instruments to tell real-time buying and selling, whereas normal customers usually depend on pre-suggested queries for studying and exploration. 

Editorial belief stays a vital issue, with Japan and South Korea implementing stricter regulatory compliance, whereas Southeast Asian markets depend on self-governance and moral requirements to information sponsorship and funding disclosure.

Key development drivers in Q2 embody sustained consideration on AI and real-world asset tokenization narratives, regulatory readability in Japan and South Korea, and the engagement benefit of community-driven, localized media. Overall, the report illustrates how AI integration, regional media methods, and community-centric approaches are reshaping cryptocurrency information consumption and engagement throughout Asia.

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