PENGU Token Jumps 30% on NHL Deal, But $108 Million Sell-Off Sparks Fear
PENGU rallied over 30% in early December 2025 following information of a serious collaboration between Pudgy Penguins and the National Hockey League (NHL) for the 2026 Discover NHL Winter Classic.
Despite the worth soar, on-chain knowledge reveals persistent transfers of PENGU from the mission’s deployment handle to centralized exchanges. This pattern has sparked debate in regards to the sustainability of PENGU’s restoration.
NHL Partnership Sparks PENGU Rally
PENGU, the Pudgy Penguins neighborhood token, skilled a notable surge through the first week of December. It has elevated by nearly 30% within the final 24 hours, buying and selling at $0.01246 as of this writing.
This value improve aligned with Pudgy Penguins’ announcement of an NHL partnership lasting from December to January.
The collaboration launched at Art Week Miami, highlighted by activations, giveaways, and dwell appearances at NHL occasions.
The partnership spans December by January, starting with activations at Art Week Miami. The marketing campaign, supported by an animated video of cartoon penguins skating throughout an ice rink, displays the model’s broader push into mainstream leisure.
Once identified primarily as an NFT assortment, Pudgy Penguins has expanded into toys, bodily occasions, and world licensing, now aiming to “personal winter” by sports activities tie-ins.
The partnership reignited enthusiasm within the token. DEX buying and selling quantity for PENGU reached its month-to-month high in early December, as famous by Solscan. This surge mirrored elevated exercise from merchants responding to the partnership information.

Bullish sentiment obtained additional assist from whale accumulation. In late November, massive buyers acquired about $273,000 in PENGU, shopping for at almost 3 times their common quantity. Smart cash inflows tracked $1.3 million from new addresses in early November.
At the identical time, Bitso Exchange, the main Latin American crypto trade, introduced a Q1 2026 launch of a perpetuals aggregator, that includes PENGU as a major asset. This transfer targets the area’s $1.37 trillion remittance market.
However, with hype constructing round Pudgy Penguins’ new NHL partnership, merchants now face a pointy distinction between bullish momentum and uneasy sell-pressure signals.
On-Chain Analysis: Selling Pressure Persists
Although value motion turned constructive, blockchain knowledge recognized ongoing token transfers. The PENGU deployment handle has routinely moved about $3 million in tokens to centralized exchanges each few days.
On-chain analyst EmberCN reported that these transfers have continued, with the newest seen in early December.
“The most up-to-date switch was within the early hours of this morning,” they wrote.
Since mid-July, the handle moved 3.881 billion PENGU tokens, value $108 million, to centralized exchanges. This exercise tracked immediately with the decline in PENGU’s value, which fell from its $0.04 second peak to roughly $0.01.
Regular outflows from the mission’s core pockets recommend ongoing promoting or strategic distribution, difficult current value positive factors.
Such token actions typically put together for gross sales or liquidity. In the PENGU ecosystem, nonetheless, the dimensions and sustained tempo suggests ongoing distribution slightly than routine liquidity administration.
This dynamic creates stress between constructive information, such because the NHL partnership, and continued promoting from unlocked staff or ecosystem tokens.
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