Polymarket and Kalshi Open Trading on Chris Martin’s World Cup Final Halftime Show
Prediction market merchants can now commerce on who they suppose shall be within the first halftime present in FIFA World Cup Final historical past.
Polymarket and Kalshi have each opened contracts on which artists will carry out through the July 19 last at MetLife Stadium in East Rutherford, New Jersey, with FIFA projecting a world viewers of two billion.
The halftime present is FIFA’s first at a World Cup Final within the event’s 96-year historical past. It shall be curated by Coldplay frontman Chris Martin and band supervisor Phil Harvey, and produced by Global Citizen, the anti-poverty group led by Co-Founder and CEO Hugh Evans.
FIFA has stated it should take over Times Square for the championship weekend, with the ultimate and bronze medal match proven stay on midtown Manhattan screens.
Right now, everyone seems to be a coin flip
Coldplay leads the mixed Kalshi and Polymarket board at 52.5%, barely above 50/50 mark.
Our tracker exhibits $37,600 in 30-day mixed quantity on the halftime present market, with Kalshi quantity accounting for 97.5% and Polymarket the remaining 2.5%.
The two prediction markets record 159 doable performers between them, however CEO Hugh Evans has stated Chris Martin’s picks should align with Global Citizen’s mission.
“We take values actually significantly,” Anthony advised Metro. ‘Not simply because it’s a reputational danger, however actually taking a look at like the guts of an artist and why we’d need to work with them.’
Will or not it’s as large because the Super Bowl halftime?
In uncooked US viewership, no. Globally and in prediction-market phrases, the image is extra sophisticated.
Super Bowl LX averaged 125.6 million US viewers in February, with Bad Bunny’s halftime present pulling 128.2 million — roughly 37% of the nation. The 2022 World Cup last drew 25.78 million within the US, or 7.7% of the inhabitants. That’s a 5-to-1 hole, and most of it persists even with favorable changes.
The 2026 last at MetLife Stadium removes the timezone drawback that suppressed the 2022 quantity, when the Qatar last aired at 10am ET. The 2015 Women’s World Cup last, performed on US soil in primetime, pulled 26.7 million.
Nielsen projects 62% interest growth amongst US soccer followers tied to the 2026 event, placing the fan-base ceiling round 100 million. Even on the bullish finish, that’s properly wanting Super Bowl attain.
Globally is the place the comparability flips. The Super Bowl is a US-centric occasion with restricted worldwide pull. The World Cup last reaches a number of billion viewers worldwide, and the first-ever halftime present lands in entrance of an viewers the Super Bowl by no means touches.
Kalshi’s Super Bowl LX halftime markets traded $47.3 million on the performer contract and $113.5 million on Bad Bunny’s opening music. World Cup halftime markets will commerce in opposition to a smaller US viewer base however a a lot bigger world one, with Polymarket probably capturing offshore quantity Kalshi can’t attain. Total US quantity in all probability gained’t match Super Bowl 60, however the numbers gained’t be small.
The present World Cup contracts cowl solely who will carry out. A primary-song or setlist market — the layer the place Super Bowl halftime quantity really concentrated — has not but been listed. The main World Cup winner contract has generated $336M in quantity throughout each markets within the final 30 days.
The lineup shall be revealed nearer to the ultimate
The partnership was first introduced on the 2024 Global Citizen Festival in Central Park as a part of a four-year cope with FIFA. President Gianni Infantino confirmed Coldplay’s curator function in an April 15 Semafor interview.
“It’s not one, it’s multiple,” Infantino stated of the lineup. He declined to call the performers.
The present is tied to the FIFA Global Citizen Education Fund, a $100 million goal by July to increase training and soccer entry in additional than 200 international locations. FIFA directed one greenback from each 2025 Club World Cup ticket bought within the United States to the fund.
FIFA staged its first halftime present on the Club World Cup last on July 13, 2025, additionally at MetLife. That present, curated by Martin and produced by Global Citizen, featured J Balvin, Doja Cat, and Tems.
“From Medellín to MetLife,” J Balvin stated within the FIFA announcement.
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