Polymarket Partners With Golden Globes To Provide Award Market Insights
Polymarket, the self-described “world’s largest prediction market,” has introduced a brand new partnership with the Golden Globes, turning into the awards present’s unique prediction market associate. The collaboration is a primary for each industries, marking the debut of real-time, market-driven insights built-in with one in every of Hollywood’s highest-profile occasions.
Sunday’s 83rd annual Golden Globes ceremony airs on CBS and can be streaming on Paramount+ within the U.S. As a part of the partnership, Polymarket will present branding and dwell market knowledge from its Golden Globes markets on the official Golden Globes viewing celebration.
The knowledge can even seem throughout the Globes’ digital channels, together with in its social media and editorial protection. From the information launch, it doesn’t seem that the market insights can be built-in into Sunday’s major broadcast. Instead, the partnership emphasizes engagement exterior the primary broadcast, giving followers a number of methods to see and work together with market insights because the present progresses.
Partnership supplies extra engagement alternatives for Golden Globes followers
The objective of the Polymarket/Golden Globes partnership is to present audiences an interactive solution to observe outcomes and developments in actual time. The deal is notable as a result of it extends prediction markets into dwell leisure in a visual, public-facing means, just like the platform’s sports activities offers with UFC and a more moderen one with the New York Rangers.
According to Polymarket founder and CEO Shayne Coplan, the partnership displays the pure connection between awards exhibits and viewers hypothesis.
“The Golden Globes have lengthy been a spot the place audiences debate and predict what is going to occur subsequent,” Coplan stated within the launch. “Polymarket displays these expectations by way of markets spanning leisure and tradition, and this partnership brings that perspective instantly into one in every of awards season’s greatest moments. By pairing cultural debate with market-based chances, we’re giving followers a brand new, extra interactive solution to observe the present because it unfolds.”
Craig Perreault, president of the Penske Media Corporation, which acquired the Golden Globes in 2023, additionally touted how the partnership will present extra engagement alternatives for leisure trade followers.
“Our partnership with Polymarket unlocks a groundbreaking new frontier, redefining how audiences interact with and hook up with the content material they love,” Perreault stated. “Deepening the connection between followers and their favourite movies, exhibits, and actors strengthens the leisure trade and highlights the award-winning content material celebrated on the Golden Globes.”
Golden Globes markets solely featured on Polymarket’s worldwide website
Polymarket has been rolling out its new devoted U.S. platform since late final yr, regularly onboarding new clients from the waitlist. Polymarket U.S. continues to be restricted completely to sports activities prediction markets, however its extra strong worldwide platform contains a wider vary of markets, together with ones for outcomes at awards exhibits just like the Golden Globes.
The crypto-native world Polymarket website is the place the information being built-in into the Golden Globes can be derived. The platform has around 30 markets during which customers can commerce on potential winners in varied classes, together with:
- Best Motion Picture – Drama
- Best Television Series – Comedy or Musical
- Best Actor/Actress – Television Drama
- Best Television Limited Series
- Best Podcast
- Best Performance in Stand-Up Comedy on Television
- Best Original Song – Motion Picture
There can also be a marketplace for what can be stated throughout the Golden Globes broadcast. The “point out market” appears largely targeted on what returning host Nikki Glaser may utter from the stage, with choices to commerce on phrases like “Trump,” “Epstein,” “Six Seven,” “Venezuela/Maduro,” and “Drink/Drunk.”
There has been modest buying and selling quantity in Polymarket’s Golden Globes markets thus far, with the highest market (Best Actor – Drama) notching round $220,000 in trades. Most different markets at present have underneath $100,000 in buying and selling quantity. But, because the present approaches — and given the brand new knowledge integration cope with the Globes — these numbers might rise. A handful of Polymarket Oscars prediction markets have already attracted greater than $1 million, together with the Best Picture market, which exhibits $8 million in buying and selling quantity.
Prediction markets proceed push into mainstream
For Polymarket, the Golden Globes collaboration affords an opportunity to show that crowd-based chances can mirror viewers expectations in areas past sports activities, finance or politics. By taking part in one in every of Hollywood’s most-watched awards exhibits, Polymarket positive aspects publicity to thousands and thousands of viewers, serving to normalize prediction markets as a reliable instrument for understanding developments and outcomes in on a regular basis tradition.
The Golden Globes partnership might set a precedent for different leisure and cultural occasions to include prediction markets as a solution to interact audiences, serving to to convey occasion contract buying and selling additional into the mainstream consciousness.
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